Loyalty programs work best when customers are reminded at the right time.

A customer may earn wallet coins, create a coupon, refer a friend, receive a review request, or approach coin expiry. But if those actions stay inside the loyalty platform and never trigger communication, the customer may not know what happened or what to do next.

That is where the Nector + Contlo integration helps.

The integration lets merchants send selected customer activity events from Nector into Contlo. These events can then trigger automations inside Contlo, such as sending an email when a customer is rewarded with wallet coins. Nector's Contlo help guide explains that events can be sent to Contlo when specific actions happen in Nector, and those events can be used to trigger Contlo automations.

For Shopify, DTC, ecommerce, and omnichannel brands, this creates a stronger connection between loyalty activity and customer communication. Nector manages loyalty, referrals, reviews, wallet coins, and rewards, while Contlo helps activate those moments through automated customer journeys.

Turn loyalty activity into automated customer journeys. Connect Nector with Contlo to trigger emails and campaigns when customers earn coins, create coupons, refer friends, receive review requests, or approach coin expiry. Book a Demo

Why Loyalty Events Matter for Marketing Automation

Most ecommerce brands already send campaigns. But campaigns become much more useful when they respond to what a customer just did.

If a customer earns wallet coins, the right moment to remind them is immediately after the reward is created. If a coupon is generated, the right message should help them use it before they forget. If coins are expiring, the customer needs a timely reminder before the value disappears.

Contlo, now listed on the Shopify App Store as SuperAGI Marketing (Contlo), is positioned as an ecommerce marketing and helpdesk platform for email, SMS, WhatsApp, web push, voice, Facebook, and Instagram, with automation and customer journey capabilities.

Nector is built as an omnichannel loyalty, referrals, and reviews platform that helps brands turn first-time customers into repeat buyers across online and retail journeys.

Together, Nector and Contlo help brands move from generic campaigns to loyalty-triggered journeys.

The goal is not to send more messages. The goal is to send more relevant messages based on real customer actions.

What the Nector + Contlo Integration Does

The Nector + Contlo integration connects selected Nector events with Contlo automations, helping merchants connect Contlo with Nector using a private API key, select Email as the common property, install and enable the Nector app inside Contlo, create selected customer activity events inside Nector, send those Nector events to Contlo, use Nector events as triggers inside Contlo automations, and send test events before launch.

Nector's Contlo help guide highlights two commonly used events: Wallet Coins Rewarded and Coupon Is Created.

How the Nector + Contlo Integration Workflow Works

Step 1: Open Email & WhatsApp Marketing in Nector

The setup starts inside the Nector dashboard. Merchants go to the Integrations page, click Email & WhatsApp Marketing in the sidebar, and look for Contlo in that section. From there, they click Configure to open the Contlo integration page.

Step 2: Get the Private API Key From Contlo

To enable the integration, the merchant needs a private API key from the Contlo dashboard. Nector's help guide explains that merchants should log in to Contlo, click the store name, open Settings, go to Marketing Settings, open the API Keys tab, and create a new private API key. The newly created API key is then copied into the Nector dashboard.

Step 3: Select Email as the Common Property

After adding the API key in Nector, the merchant selects Email as the common property. The common property is the Nector user property used when sending the event. Nector's guide specifically says to select Email as the mode of communication for the Contlo integration.

This matters because Contlo needs a customer identifier to associate the incoming Nector event with the right customer profile.

Step 4: Initialize the Integration in Nector

Once the API key and common property are added, the merchant clicks Initialize. After initialization, the Contlo integration becomes enabled inside Nector.

Step 5: Install the Nector App Inside Contlo

The setup also requires action inside Contlo. Merchants go to the Contlo dashboard, open App Market from the left-side menu, search for Nector, and install the app. Nector's guide says the Nector app needs to be installed and enabled on Contlo as well. This completes the Contlo-side connection.

Step 6: Create an Event in Nector

After the integration is enabled, the merchant returns to the Contlo integration page in Nector. From there, they switch to the Events tab and click Create an Event. Common examples include Wallet Coins Rewarded and Coupon Is Created.

Step 7: Send a Test Event

Before the event can be used inside Contlo, the merchant sends a test event from Nector. Nector's guide explains that sending a test event makes the event available inside the Contlo dashboard, where the merchant can use it as an automation trigger. The guide also notes that the customer email ID used for the test must already exist in the store's customer database.

Step 8: Build an Automation in Contlo

After events are sent from Nector, the merchant creates a new automation inside Contlo. In the trigger section of the automation, the merchant can choose any event sent from Nector. For example, a Wallet Coins Rewarded event can trigger an email whenever a customer receives wallet coins.

This is where the integration becomes useful: a loyalty action in Nector becomes an automated customer journey in Contlo.

Use Cases for Shopify and DTC Brands

1. Send Wallet Coins Rewarded Emails

Example message: “Hi Riya, you just earned 100 coins. Use them on your next order.”

2. Send Coupon Created Emails

Example message: “Your reward coupon is ready. Use it on your next order before it expires.”

3. Trigger Referral Follow-Ups

Brands can use this to notify customers about referral activity, reward availability, or the next action they should take.

4. Send Coin Expiry Notifications

Example message: “Your coins are expiring soon. Redeem them before they expire.”

5. Send Review Request Journeys

When connected with loyalty, brands can ask for feedback and remind customers about any configured reward.

6. Build Post-Purchase Loyalty Education

Brands can use Contlo automations to educate customers after key Nector events about how many coins they earned, how to redeem coins, how coupons work, how referrals work, how reviews can earn rewards, and when coins expire.

7. Segment Customers Based on Loyalty Activity

Because Nector events can flow into Contlo, merchants can use loyalty behavior as part of their engagement strategy. For example, brands can build journeys for customers who earned wallet coins, customers who created coupons, customers who referred friends, customers who need review reminders, and customers approaching coin expiry.

What This Unlocks for Merchants

Nector + Contlo vs Disconnected Loyalty and Marketing Tools

Integration Use Case Comparison

Where This Fits in the Nector Retention Ecosystem

Nector is the loyalty, referrals, and reviews layer. Contlo is the customer journey and marketing automation layer. Together, they help brands turn customer activity into timely communication.

Nector creates the loyalty moment, and Contlo helps communicate it to the customer.

Who Should Use the Nector + Contlo Integration?

Best-fit brands

• Use Nector for loyalty, referrals, reviews, wallet coins, or rewards.
• Use Contlo for marketing automation.
• Want to trigger campaigns based on loyalty activity.
• Want customers to notice coins, coupons, referrals, reviews, or expiry reminders.
• Sell through Shopify, DTC, ecommerce, or omnichannel journeys.

Teams that benefit most

• CRM marketers
• Retention marketers
• Ecommerce managers
• Growth teams
• DTC founders
• Loyalty program managers
• Customer engagement teams
• Shopify agencies

How to Get Started

What you need before setup

• Active Nector account
• Active Contlo account
• Access to Contlo settings
• Contlo private API key
• Nector app installed inside Contlo
• Email selected as the common property
• List of Nector events to send to Contlo
• Test customer email that exists in your store database
• Automation copy for each customer journey

What to configure carefully

• Whether the Contlo private API key is copied correctly.
• Whether Email is selected as the common property.
• Whether the Nector app is installed and enabled inside Contlo.
• Whether the right Nector event is created.
• Whether the test email exists in the customer database.
• Whether the event appears in Contlo after the test event is sent.
• Whether the automation message matches the customer action.
• Whether customers who should not receive a message are excluded.

What to test before launch

• Whether the integration initializes successfully.
• Whether the Nector app is visible inside Contlo.
• Whether the selected event is created in Nector.
• Whether the test event reaches Contlo.
• Whether the event appears as an automation trigger.
• Whether the correct customer receives the message.
• Whether the message content is accurate.
• Whether duplicate or repeated events are handled properly.
• Whether unsubscribe and consent rules are respected.

How to measure success

Track these metrics after launch:

• Automation trigger volume
• Email open rate
• Email click rate
• Wallet coin redemption after messages
• Coupon usage after coupon-created journeys
• Referral follow-up engagement
• Review request completion
• Coin expiry recovery
• Repeat purchases from customers receiving loyalty journeys
• Unsubscribes or complaints from loyalty-triggered messages

The goal is not to send more campaigns. The goal is to send more useful messages based on what the customer actually did.

Final Thoughts

The Nector + Contlo integration is valuable because it connects loyalty activity with customer journey automation.

Nector helps brands manage wallet coins, rewards, referrals, reviews, coupons, and loyalty events. Contlo helps brands turn those events into automated customer journeys. When both systems work together, a customer action in Nector can become a timely message in Contlo.

That matters because customers do not always remember their rewards on their own. They need simple reminders at the right time, with the right context.

For Shopify, DTC, ecommerce, and omnichannel brands, this integration helps turn loyalty data into communication that feels relevant, timely, and connected.

Want to connect loyalty, referrals, reviews, and retention workflows across your ecommerce stack? Book a Nector demo.

Nector integrates with 70+ tools including Shopify, WooCommerce, Magento, Klaviyo, GoKwik, Judge.me, Mailchimp, WebEngage, Shiprocket, LogicERP, and more. Explore all Nector integrations →