Effectively Launch Your Program

Businesses often wonder how to increase the usage of their loyalty program once implemented. As a business, you want your customers to benefit from your loyalty program and spread the word around.

A key reason that users aren’t using your Rewards Program might be that they aren’t aware of your Loyalty Program.

So here are some ways we suggest to boost the usage and visibility of your Rewards Program.

1. Create a Banner Image on your Home Page

After establishing a Loyalty Program, it is essential to announce it to your users through your website. A great place to start is your homepage, specifically, the space where you display banners.

Banners catch your user’s attention more than any other element and they can improve the visibility of your new loyalty program more than anything.

2. Utilize your social media accounts to spread the news further

Nowadays, e-commerce businesses tend to have a good social media presence and is essential to engage your users to keep them in the loop.

As it is a common dwelling space for your customers, it is easier to communicate the presence of the loyalty program here.

Creating a series of stories and a post on Instagram/Facebook is a great way to amplify the news.

3. Create an Email Campaign

Email communication is a key aspect for e-commerce businesses to keep in touch with their customers. It is highly effective as customers do check out emails sent from their favorite brands.

We suggest running an email campaign to inform your customers about the Loyalty program and its perks.

You can highlight the benefits of the program, such as exclusive discounts and rewards. This can encourage customers to participate in the program and increase customer retention.

4. Creating a Dedicated Rewards

Page As an addition to the Nector widget, you can set up a Dedicated Page for the Loyalty Program on your website.

This is an effective way to provide more visibility to your Loyalty program and users can easily find info about the program on this page.

It is configurable from the Nector dashboard and takes less than 5 minutes to add the page to your website.