Ebook: Introduction to Nector – Boost eCommerce Customer Retention

1. An Introduction to Nector

Nector is a Reward, Loyalty, and Review solution for your e-commerce business. It's been designed to help you boost sales and cultivate lasting brand loyalty. With Nector, you can effortlessly set up an effective loyalty program and gain valuable insights to deliver personalized experiences that leave a lasting impression. Whether you're a small business or a large enterprise, Nector empowers you to build meaningful connections with your customers, ultimately driving growth and success. Get ready to explore the power of Nector and take your customer engagement to new heights!

2. Getting the basics right

The need for a loyalty program rises when you realize that you need to cultivate loyalty among your customers and keep them engaged. This creates a loop wherein your users sign up for the loyalty program, and they start earning points and keep coming back to redeem them.

Woohoo! Now that you have installed Nector, we would recommend that you set up some basic rules to ensure your rewards program works effectively. Also, we are sharing some best practices that have worked for our existing customers, and we hope to see them work for you as well!

3. Best Practices

If you wish to be less aggressive in terms of your reward strategy, we recommend setting up your rewards in the following way:

Points Reward for placing an order - 1 Point for every 1$ spent

Birthday Reward - 400 - 500 Points

Social Media Reward - 50 Points

Reward for writing a review - 200 - 400 Points*

Reward for Referrer - 1000 - 1500 Points

Reward for Referee - 10 - 15% Off Coupon

You can reward bonus coins for writing a photo review, so you can set up 200 coins for normal reviews and 2x - 400 coins for photo reviews

If you wish to be aggressive, we recommend:

Sign up Reward - 300 - 400 Points
Reward for placing an order - 1 Point for every 1$ spent
Birthday Reward - 500 - 1000 Points
Social Media Reward - 50 - 150 Points
Reward for writing a review - 300 - 400 Points*
Reward for Referrer - 1500 - 2000 Points
Reward for Referee - 15 - 20% Off Coupon

You can reward bonus coins for writing a photo review, so you can set up 300 coins for normal reviews and 2x - 600 coins for photo reviews

You have the option to establish the rewards as suggested here, as this enhances engagement for your brand while providing your customers with greater value for the coins they earn by completing these activities.

4. How much do I give back to my customers?

Now it's time to decide how much you are willing to give back to your customers for being loyal to your business. Setting this up correctly ensures that customers redeem their coins for discounts/offers on your website.

Best Practice

We suggest implementing a policy of returning 10% of every $100 spent on your website.

5. How do I customize the look and feel?

Every brand has its own brand language and it is essential to align your loyalty program to match it. We suggest you do these basic things:

Change the color of the widget*

You can use the hex code of your brand color to match the colors exactly.

Provide a name for your Loyalty Program

Cyber Miles
Digital Rewards+
E-Loyal Stars
Prime Shopper Perks
E-Rewards Hub
Cyber Loyalty

Change the appearance of the widget

Rename your Loyalty Coins

You can rename your loyalty program coins to give it a sense of personalization. Here are some examples for inspiration:

Sips
Points
Roast Coins
Nuggets
Tokens
Chips

Examples of brands using different coin names

Customise elements within the widget

You can choose to alter the following elements within the widget:

Text
Font Style
Background Image

You can edit the text in the highlighted portions of the widget as shown above

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You can use any font style that is available in Google Fonts

You can add a background image to your widget as seen in the above image

6. How do I answer FAQs?

Understandably, you want to keep your customers up-to-date on your loyalty program. That's why Nector offers a helpful solution for adding a FAQ section to your loyalty widget. This way, your customers can easily find answers to any questions they may have.

Example of how FAQs appear on the loyalty widget

7. How do I track the performance of my loyalty program?

Once your loyalty program is established, it’s essential to evaluate its performance and impact on your business. This evaluation may include tracking orders, coupon usage, completed referrals, and more. By analyzing this data, you can adjust your loyalty strategy according to your program's statistics. Nector provides you with in-depth insights into every aspect of your loyalty program's performance directly from the dashboard.

Order analytics allows you to assess how the loyalty program impacts your orders.

The retention dashboard lets you understand how returning customers contribute to your revenue

You can filter across data from a week or a month. You can also check stats related to Nector emails and Nector prompts to understand if people are clicking on these prompts and completing an action.

8. Why does integrating with other tools matter?

Once you have completed the previous steps, there's one final task left to enhance this effective setup: linking your loyalty program data with other marketing and messaging tools. A loyalty program proves to be effective only when it consistently communicates its benefits to customers and keeps them updated.

If you haven’t explored any marketing tools yet, we recommend connecting with the options available on the Nector Dashboard. Effective communication is essential for any online business aiming to establish a connection with its customers, benefiting both parties. Here are some tools you can integrate with Nector:

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