Workflows with Nector

Workflows With Nector

As you dive deeper into your loyalty program, it becomes clear that its true power lies in how effectively you activate the data behind it. With Nector, you can seamlessly sync loyalty events and customer insights with your existing marketing tools, unlocking smarter workflows, personalized journeys, and campaigns that truly move the needle.

Coin Expiry Alert

Businesses can proactively engage customers by sending automated alerts when their loyalty points or coins are about to expire. These timely reminders encourage customers to redeem rewards before they lapse, driving higher redemption rates and customer satisfaction.

Example Workflow

Trigger:

7 days before a customer’s loyalty points or coins expire.

Action:

Send a personalized email or WhatsApp message.

Message Template:

Hey [Customer’s Name], your [X] loyalty points are expiring in 7 days! Don’t miss out on exclusive rewards and discounts—redeem them now.

‍

Referral Reward Alert

When a customer successfully refers a friend, sending an instant reward notification reinforces positive behavior and motivates them to make more referrals. Timely communication helps amplify advocacy and loyalty.

Example Workflow

Trigger:

When a referred customer completes their first purchase.

Action:

Send an instant notification via email or WhatsApp.

Message Template:

Great news, [Customer’s Name]! Your friend just made their first purchase. You’ve earned [X] bonus points as a referral reward. Keep sharing and keep earning!

Unused Coupon / Coins Alert

Customers often forget about unused coupons or loyalty coins in their accounts. Proactive reminders help bring these rewards back to attention, nudging customers toward their next purchase and increasing redemption rates.

Example Workflow

Trigger:

The customer has unused coupons or loyalty coins for over 30 days.

Action:

Send a reminder email.

Message Template:

Hi [Customer’s Name], you have [X] unused coupons/coins waiting for you! Don’t miss out on extra savings—shop now and redeem your rewards.

Tier Rewards Journey Alert

Keeping customers informed about their tier progress reinforces achievement and motivates continued engagement. Celebrating tier upgrades helps customers clearly understand the value they’ve unlocked and encourages them to stay active within the loyalty program.

Example Workflow

Trigger:

Customer achieves a new loyalty tier.

Action:

Send a congratulatory message via email or WhatsApp.

Message Template:

Congratulations, [Customer’s Name]! You’ve just unlocked the [Silver/Gold/Platinum] tier. Enjoy exclusive perks like [X] and [Y]—you’ve earned it!

Incomplete Referral Reminder

Customers may start the referral journey but drop off before completing it. Sending a timely reminder helps bring them back, increases referral completion rates, and ensures both the referrer and referee benefit from the program.

Example Workflow

Trigger:

Customer initiates a referral but does not complete it within a defined timeframe.

Action:

Send a reminder via email or WhatsApp.

Message Template:

Hey [Customer’s Name], it looks like you haven’t used the special coupon your friend shared yet. Complete your first purchase now and enjoy an exclusive reward!

Review Request

Encouraging customers to share their experience after a purchase helps build trust, improve brand credibility, and influence future buying decisions. Timely review requests make it easy for satisfied customers to leave feedback while the experience is still fresh.

Example Workflow

Trigger:

Customer completes a purchase.

Action:

Send a review request after X number of days via email or WhatsApp.

Message Template:

Hi [Customer’s Name], how was your recent purchase? Your feedback helps others make informed decisions. Share your experience by leaving a review!

Free Product Promotional Message

Reward customers by encouraging them to redeem their loyalty coins for a free product on their next purchase. Highlighting tangible rewards increases coin redemption and repeat purchases.

Example Workflow

Trigger:

Customer completes a purchase and has earned 1,000 loyalty coins.

Action:

Send a promotional message via email or WhatsApp after X days.

Message Template:

Hi [Customer’s Name], we know you love extra perks! Redeem your [X] coins for a free Facial Kit with your next purchase. Treat yourself today!

VIP Access to New Arrivals

Delight your top-tier customers by offering exclusive early access to new collections or special events. Pairing VIP access with bonus discounts creates a sense of exclusivity and urgency, driving higher engagement and conversions from your most valuable customers.

Example Workflow

Trigger:

Customer is part of the Gold tier (or any premium tier).

Action:

Send a promotional message highlighting early access and exclusive benefits via email or WhatsApp.

Message Template:

As a [Tier_Name] member, you get exclusive early access to our latest arrivals. Shop before everyone else and enjoy an additional discount on your purchase. Don’t miss this VIP-only opportunity!

Bonus Coins on Weekends / Holidays

Drive higher engagement during key periods by offering bonus coins on purchases and reviews made on weekends or special holidays. Time-bound incentives create excitement and encourage customers to act when it matters most.

Example Workflow

Trigger:

Day of the week is Saturday or Sunday (or a specific holiday).

Action:

Send a promotional message one day before the event via email or WhatsApp.

Message Template:

Hello [Customer Name]! Spice up your weekend with extra rewards. For a limited time, earn 2× coins on every purchase and review. Stack up your coins and enjoy more savings!

Discount Reveal After Cart Abandonment

Re-engage customers who abandon their cart by revealing an exclusive discount they can unlock using their available coins or coupons. This timely incentive helps reduce drop-offs and drives purchase completion.

Example Workflow

Trigger:

Customer abandons cart and has loyalty coins or a coupon available in their wallet.

Action:

Send a cart abandonment message revealing the discount via email or WhatsApp.

Message Template:

Hello [Customer Name]! We noticed you left some items in your cart. Use your [Nector_Coupon] to unlock an additional ₹[X_Amount] off. Jump back in and complete your purchase now!

Loyalty Program Launch

Once you have a loyalty program in place, you can start promoting it to let customers know about the benefits of the program.

Example Workflow:

• Trigger: Can be sent to existing customers
• Action: Send a promotional message about the benefits of the loyalty program.
• Message Template:

Dear [Customer's Name], We hope this email finds you well and filled with excitement, as we have some fantastic news to share with you! Today marks the launch of our highly anticipated E-Commerce Loyalty Program, designed exclusively for our valued customers like you.

Introducing [Your Company Name] Rewards Program

Program Structure: Our loyalty program is structured to provide you with a seamless and rewarding shopping experience. Here's a quick overview:

Earn Points with Every Purchase:

• For every dollar/Rupees you spend, you'll earn [X] points.
• Collect points to unlock exciting rewards and exclusive discounts.
• Special Bonuses and Promotions: Enjoy bonus points during special events and promotions

Redeem Your Coins

Once customers actively participate in your loyalty program, timely reminders about available coins and reward options encourage redemption and repeat purchases. Clearly explaining the rewards structure helps customers see the real value of their points.

Example Workflow

Trigger:

Customer is a loyalty program member and has [X] coins in their wallet.

Action:

Send a promotional message highlighting the rewards structure via email or WhatsApp.

Message Template:

Hello [Customer Name]! You have [X] coins waiting in your wallet. Redeem them now and enjoy a ₹[Y] discount by using your coins on your next purchase. Don’t miss out!

Encourage Referrals

Once your referral program is set up, proactively invite loyalty members to participate and highlight the mutual benefits. Clear incentives for both the referrer and the referee help drive higher participation and sustained advocacy.

Example Workflow

Trigger:

Customer is an active loyalty program member.

Action:

Send a promotional message introducing the referral program and its rewards via email or WhatsApp.

Message Template:

Hi [Customer’s Name], exciting news! We’ve just launched our Referral Program, and it’s packed with rewards for you and your friends.

Share the love: Invite friends using your unique referral link.

They get: [X% off / ₹X off] on their first purchase.

You earn: [X% off / ₹X credit] as a thank-you!

It’s that simple—start sharing and earning today.

[Refer a friend now]

Post-Purchase Coin Redemption

After a customer places an order and earns loyalty coins, a timely follow-up message can encourage them to redeem those coins on their next purchase. This helps drive repeat orders while the brand experience is still fresh.

Example Workflow

Trigger:

Customer places an order and earns loyalty coins (order is in transit).

Action:

Send a follow-up message encouraging coin redemption via email or WhatsApp.

Message Template:

Hi [Customer’s Name]! You’ve just earned [X] coins in your wallet. Redeem them now to get ₹[Y] off on your next order. Order soon and enjoy same-day delivery for both purchases!

Tier-Targeted Campaign

Customers across different loyalty tiers have distinct motivations and benefits. Running tier-specific campaigns at regular intervals helps reinforce the value of each tier, keeps members informed about their perks, and encourages repeat engagement on your website.

Example Workflow

Trigger:

Customer belongs to a specific tier within the loyalty program (e.g., Silver, Gold, Platinum).

Action:

Send tier-specific promotional messages at regular intervals via email or WhatsApp.

Sample Message Template:

Hi [Customer’s Name], as a valued [Tier_Name] member, you unlock exclusive benefits like [X] and [Y]. Make the most of your tier perks—visit us today and enjoy rewards designed just for you!

Tiered Referral

A tiered referral program allows you to segment customers into tiers based on the number of referrals they make. It works like a VIP program, except tiers are unlocked by referrals instead of spending.

How it Works

• Create tiers based on referral counts.
• Example: 5 referrals = Silver tier, 10 referrals = Gold tier.
• Ideal for brands using Nector’s referral program as a standalone strategy.

Benefits of Tiered Referral

• Bonus on Purchases:
  • Silver: 2 coins per ₹1 spent
  • Gold: 3 coins per ₹1 spent
• Bonus on Referrals:
  • Silver: 500 coins per successful referral
  • Gold: 1000 coins per successful referral

Webhook Enhancements

Webhooks to make integrations more secure and notifications easier to set up.

Custom Headers Support

• Add custom headers to your webhooks
• Securely pass encrypted secrets such as API keys and tokens

Slack Notifications

You can now receive Slack notifications for the following events:

• Review created
• Q&A created

Easy Slack Setup

• Simply select Slack as the webhook type
• No complex configuration required—get alerts up and running in minutes