Workflows with Nector

As you delve deep into the loyalty program, it becomes quite evident that you can leverage the loyalty program data to its fullest with your marketing tools. Nector allows you to send events and loyalty program data to your preferred tool(s), which can help you create effective campaigns.

1. Coin Expiry

Alert Businesses can send automated alerts to customers when their loyalty points or coins are about to expire, encouraging them to redeem their rewards before they expire.

Example Workflow:

• Trigger: 7 days before a customer's loyalty points expire.
• Action: Send a personalized email or WhatsApp message.
• Message Template: "Hey [Customer's Name], Your [X] loyalty points are expiring in 7 days! Don't miss out on exclusive discounts. Redeem them now."

2. Referral Reward Alert:

When a customer successfully refers someone, they should be promptly notified of their earned rewards, encouraging them to continue referring.

Example Workflow:

Trigger: When a referral makes their first purchase.

Action: Send an instant notification via email or WhatsApp.

Message Template: "Great news, [Customer's Name]! Your friend just made their first purchase. You've earned [X] bonus points as a referral reward."

3. Unused Coupon/Coins Alert:

Notify customers about unused coupons or loyalty coins in their account to encourage them to make a purchase.

Example Workflow:

• Trigger: Customer has unused coupons/coins for over 30 days.
• Action: Send a reminder email.
• Message Template: "Hi [Customer's Name], you have [X] unused coupons/coins waiting for you! Shop now and enjoy extra savings."
  

4. Thank You Page (Referral & Earn Coins Section):

Encourage customers to refer friends and earn loyalty coins after purchase.

Example Workflow:

• Trigger: Customer lands on the Thank You page after completing an order.
• Action: Display referral link with incentive and points earning info.
• Message Template: "Thank you for your order!  Share this link with a friend and give them 15% off.

You’ll earn 1000 points once they order using your link and it gets fulfilled."

5. Earning Coins display on PDP and the Checkbox on PDP

Motivate customers by showing potential coin earnings and allowing instant redemption on the product page.

Example Workflow:

• Trigger: Customer views a product and is eligible for earning or redeeming coins.
• Action: Display coin earnings and a checkbox to apply saved coins.
• Message Templates: "Earn [X] points on this purchase. Use them for discounts on your next order!" "Saved ₹[X] using your points"

6. Tier Rewards Journey Alert:

Keep customers informed about their progress within loyalty tiers and the benefits they unlock as they move up.

Example Workflow:

• Trigger: Customer achieves a new tier.
• Action: Send a congratulatory message.
• Message Template: "Congratulations, [Customer's Name]! 🎉 You've reached the [Silver/Gold/Platinum] tier. Enjoy exclusive perks like [X] and [Y]."
  

7. Incomplete Referral Reminder

Remind customers to complete the referral process if they've initiated it but haven't finished.

Example Workflow:

• Trigger: Customer initiated a referral but didn't complete it.
• Action: Send a reminder.
• Message Template: "Hey [Customer's Name], it looks like you haven’t used the special coupon that your friend sent to make your first purchase even more special🤩 Complete it now!"
  

8. Review Request:

Encourage satisfied customers to leave reviews, which can boost your online reputation.

Example Workflow:

• Trigger: Customer completes a purchase.
• Action: Send a review request after x number of days
• Message Template: "Hi [Customer's Name], how was your recent purchase? Share your experience and help others make informed decisions. Leave a review now!"
  

9. Free product promotional message:

Encourage customers to use their coins to get a free product on their next purchase.

Example Workflow:

• Trigger: Customer completes a purchase and has received 1000 coins
• Action: Send a promotional message after x number of days
• Message Template: "Hi [Customer's Name], we know that you love those additional perks. Get a free facial Kit on your next purchase by redeeming your [X-Coins] "
  

10. VIP Access to new arrivals:

Offer exclusive access to new collections/events to your top-tier customers and offer bonus discounts for buying from those events.

Example Workflow:

• Trigger:Customer is part of the gold tier
• Action: Send a promotional message regarding the event and the benefits
• Message Template: As a [Tier_name] member, you get early access to our latest arrivals. Shop before everyone else and claim an additional discount on your purchase. Don't miss out on this exclusive opportunity!
  

11. Bonus coins on weekends/holidays:

Offer bonus coins on purchases made and reviews created on specific days or weekends to boost sales at crucial times.*

Example Workflow:

• Trigger: Day of the week - Saturday or Sunday
• Action: Send a promotional message regarding the weekend event one day before.
• Message Template: Hello [Customer Name]! Spice up your weekend with extra rewards! For a limited time, earn 2x coins on every action. Stack up your coins and enjoy the savings!
  

12. Discount reveal after cart abandonment:

Offer bonus coins on purchases made, and reviews created on specific days or weekends to boost sales at crucial times.*

Example Workflow:

• Trigger: User abandons cart and has coins in wallet
• Action: Send a cart abandonment message along with the discount detail
• Message Template: Hello [Customer Name]! We noticed that you have some items left on your cart. Use your [Nector_coupon] to gain an additional discount of [X_amount]Rs! Jump back in and complete your purchase now!
  

13. Loyalty Program Launch:

Once you have a loyalty program in place, you can start promoting it to let customers know about the benefits of the program.

Example Workflow:

• Trigger: Can be sent to existing customers
• Action: Send a promotional message about the benefits of the loyalty program.
• Message Template:

Dear [Customer's Name], We hope this email finds you well and filled with excitement, as we have some fantastic news to share with you! Today marks the launch of our highly anticipated E-Commerce Loyalty Program, designed exclusively for our valued customers like you. 🌟

Introducing [Your Company Name] Rewards Program

Program Structure: Our loyalty program is structured to provide you with a seamless and rewarding shopping experience. Here's a quick overview:

Earn Points with Every Purchase:

• For every dollar you spend, you'll earn [X] points.
• Collect points to unlock exciting rewards and exclusive discounts.
• Special Bonuses and Promotions: Enjoy bonus points during special events and promotions

14. Redeem your coins:

Once your customers actively participate in the loyalty program, you can encourage your customers to redeem their coins by reminding them about the rewards structure.

Example Workflow:

• Trigger: User is a loyalty program member and has X points in his/her wallet
• Action: Send a promotional message regarding the rewards program structure.
• Message Template: Hello [Customer Name]! You have [X] coins in your wallet. Don’t shy away from using your coins for a [Y] discount by using [X] coins.

15. Encourage referrals:

Once you have set up a referral program, you can send a message that encourages customers to take part in the referral program and reap it’s benefits.

Example Workflow:

• Trigger: The user is a loyalty program member
• Action: Send a promotional message regarding the referral program and its rewards.
• Message Template: Hi [Customer's Name], Exciting news! We've just launched our Referral Program, and we think you're going to love it. Here's the scoop:

💌 Share the love: Invite friends using your unique link.

💰 They get a [X% discount or $X off] on their first purchase.

🎁 You earn [X% discount or $X credit] as a thank you!. It's that simple! Start spreading joy and earning rewards today. [Refer a friend now]!

16. Post Purchase coin redemption:

Once users place an order and receive coins for their purchase, you can send them a message in a short period to redeem their coins and place another order with a discount.

Example Workflow:

• Trigger: The user placed an order and is waiting for the order to arrive
• Action: Send a message that entices users to redeem their coins and place another order
• Message Template: Hi [Customer's Name], You just got [X] coins in your wallet! This is the right time to get [Y] Rs discount on the next order. Order soon and get both your orders delivered on the same day!

17. Tier targeted campaign:

Your users can be part of different tiers on your loyalty program, so communicating the benefits to each tier member separately in regular intervals is a healthy way to keep customers informed and get them back on the website.

Example Workflow:

• Trigger: Users are part of different tiers of the loyalty program
• Action: Send a promotional message to engage with members across various tiers in regular intervals.