Loyalty programs are only effective when customers remember the value they have earned.

A customer may earn wallet coins, generate a coupon, refer a friend, receive a reward, or become eligible for an expiry reminder. But if those actions stay inside the loyalty platform and never reach the customer's inbox, the moment can go unnoticed.

That is where the Nector + Mailchimp integration helps.

The integration allows merchants to send selected customer activity events from Nector into Mailchimp. These events can then be used to trigger Mailchimp customer journeys and automated emails.

For Shopify, DTC, ecommerce, and omnichannel brands, this creates a stronger connection between loyalty activity and customer communication. Instead of sending only generic campaigns, brands can trigger emails based on real customer actions inside Nector.

Turn loyalty activity into automated emails. Connect Nector with Mailchimp to send reward, coupon, referral, review, and coin expiry events into customer journeys that keep shoppers engaged after purchase. Book a Demo

Why Loyalty Events Matter for Email Automation

Most ecommerce brands already send email campaigns. But not every brand connects those emails to loyalty behavior. That creates a gap. Customers may earn rewards, but they do not receive a timely reminder. They may create a coupon, but they may not get a follow-up email encouraging them to use it. They may be close to coin expiry, but they may not know they need to act.

Loyalty data becomes more useful when it powers communication.

What the Nector + Mailchimp Integration Does

The Nector + Mailchimp integration connects Nector customer events with Mailchimp automations, helping merchants connect Mailchimp with Nector using a private API key and Audience ID, send selected Nector events into Mailchimp, use Nector events as triggers inside Mailchimp customer journeys, and trigger emails when customers earn wallet coins or create coupons.

Nector highlights two commonly used events: Wallet Coins Rewarded and Coupon Is Created.

Read: Email Marketing for Retention: From First Purchase to Forever Purchase

How the Nector + Mailchimp Integration Workflow Works

Step 1: Open Email & WhatsApp Marketing in Nector

Merchants go to the Integrations page, select Email & WhatsApp Marketing from the sidebar, and find Mailchimp in that section. From there, they click Configure to open the Mailchimp integration page.

Step 2: Get the Mailchimp Private API Key

Merchants should log in to Mailchimp, go to Extras → API keys, create a new API key, and copy it into the Nector dashboard. The server prefix is filled automatically.

Step 3: Add the Mailchimp Audience ID

The merchant needs to find the Mailchimp Audience ID and paste it into the Nector dashboard. After the API key and Audience ID are added, the merchant clicks Initialize to enable the integration.

Step 4: Create Events in Nector

Once the integration is enabled, the merchant can move to the Events tab inside Nector and create an event that should be sent to Mailchimp, such as Wallet Coins Rewarded.

Step 5: Send a Test Event

Before the event can be used inside Mailchimp, the merchant needs to send a test event from Nector. The email ID used for the test must exist in the store’s customer database.

Step 6: Build a Mailchimp Customer Journey

Inside Mailchimp, the merchant goes to Automations → Overview, clicks Build From Scratch, names the journey, chooses a starting point, goes to API & Integrations, and selects Event API to use the Nector event as a trigger.

Step 7: Add the Email Action

Once the Nector event is selected as the starting point, the merchant adds a journey point, chooses Send Mail, and configures the subject line, email content, and journey settings.

Use Cases for Shopify and DTC Brands

1. Wallet Coins Rewarded Email

Example message: “You just earned 100 coins. Use them on your next order.”

2. Coupon Created Email

Example message: “Your reward coupon is ready. Apply it to your next order.”

3. Referral Follow-Up Emails

Referral-related events can help brands notify referrers, remind them about earned rewards, or encourage another referral.

4. Coin Expiry Notifications

Example message: “Your coins are expiring soon. Redeem them before they expire.”

5. Review Request Journeys

When connected with loyalty, brands can ask for feedback and remind customers about reward opportunities in the same customer journey.

6. Post-Purchase Loyalty Education

Brands can use Mailchimp journeys to educate customers about how many coins they earned, how to redeem, what rewards are available, how referrals work, and when coins expire.

7. Loyalty-Based Segmentation

Nector’s integration page describes Mailchimp as a way to use customer loyalty data for segmentation based on customer preferences, purchase history, and behavior.

What This Unlocks for Merchants

Final Thoughts

The Nector + Mailchimp integration is valuable because it connects customer loyalty activity with email automation.

Nector helps brands manage loyalty, wallet coins, coupons, referrals, reviews, and reward workflows. Mailchimp helps brands send automated customer journeys. When these systems work together, a customer action in Nector can become a timely email in Mailchimp.

That matters because customers do not always remember their coins, coupons, rewards, referrals, or expiry dates on their own. They need clear reminders at the right time.

Want to connect loyalty, referrals, reviews, and retention workflows across your ecommerce stack? Book a Nector demo.

Nector integrates with 70+ tools including Shopify, WooCommerce, Magento, Klaviyo, GoKwik, Judge.me, Mailchimp, WebEngage, Shiprocket, LogicERP, and more. Explore all Nector integrations →