814 Referral Sign-Ups with 59.6% Conversion Rate
9shines label turned customer advocacy into a powerful acquisition engine with Nector’s referral program, converting 814 sign-ups into 485 loyal customers, while scaling acquisition and boosting order values through Nector’s loyalty and rewards ecosystem.
Referral sign-ups
Completed Referrals
Referral Conversion rate
Uplift in AOV from loyalty/referral customers
814
Referral sign-ups
485
Completed Referrals
59.6%
Referral Conversion rate
Apparel
Highlight
9shines label scaled acquisition with Nector’s referral program, transforming customer advocacy into loyal, high-value relationships. As referrals grew, repeat purchase behavior strengthened, loyalty members spent more, returned more often, and pushed sustained order growth.
About
9shines label is a premium fashion and lifestyle brand offering contemporary apparel and accessories designed for modern, style-conscious consumers. Known for its curated collections and commitment to quality craftsmanship, the brand has built a strong reputation for elegance and attention to detail. With a rapidly growing customer base across online and retail channels, 9 Shine Label places customer loyalty, repeat engagement, and word-of-mouth advocacy at the core of its long-term growth strategy.
The Challenge
- Rising customer acquisition costs and limited visibility into referral-driven growth.
- No structured system to reward or track word-of-mouth advocacy.
- Low repeat purchase rates despite strong customer satisfaction.
- Lack of data-driven insights into how referrals and loyalty impacted conversions.
- Needed a unified solution to connect acquisition, engagement, and retention.
The Solution
- Nector.io launched a unified referral and loyalty program to incentivize customer advocacy and repeat engagement.
- The program rewarded existing customers for bringing in new shoppers through personalized referral journeys.
- New sign-ups were automatically enrolled into 9shines Label’s loyalty ecosystem, ensuring a smooth transition from referral to retention.
- Real-time analytics dashboards provided visibility into referral performance, customer engagement, and ROI.
- This data-driven approach helped reduce acquisition costs, boost conversion rates, and increase repeat purchases.
About Nector’s Referral Program
Nector’s referral program enables brands to turn their existing customers into a scalable acquisition channel. It rewards users for sharing the brand with friends, tracks every referral through real-time analytics, and seamlessly integrates new sign-ups into loyalty ecosystems.
By combining rewards, automation, and performance insights, Nector helps businesses reduce acquisition costs, increase conversion rates, and strengthen retention. For 9shines Label, this meant transforming organic word-of-mouth into a measurable, repeatable growth driver.
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Success Metrics
1. 814 Referral Sign-Ups Generated
Through Nector’s referral program, 9shines label successfully attracted 814 new customer sign-ups. This demonstrates the brand’s ability to turn existing customers into a powerful acquisition engine at scale.
2. 59.6% Referral Conversion Rate
Out of the total sign-ups, 485 completed referrals were recorded, resulting in a 59.6% conversion rate, nearly double the industry average. This proves the high quality of referrals and the trust customers place in recommending 9shines labelto their peers.
3. +9 % Overall AOV Uplift (Loyalty / Referral Purchases)
Customers who purchased through Nector’s loyalty and referral program spent, on average, +9% more than those who didn’t. This uplift underscores how loyalty-driven engagement translates directly into higher revenue per transaction.
*Timeline:
(Feb 2024 - Sep 2025)
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