Vilvah Store

Vilvah's omnichannel loyalty program with Nector drives repeat purchases, with loyalty members generating 21.41% of total revenue.

With Nector’s unified rewards ecosystem extended across online and offline channels, Vilvah connected every touchpoint into one loyalty journey, increasing loyalty-driven revenue to 21.41% and delivering 15.95% higher AOV uplift from loyalty members.

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21.41%

% of total revenue driven by loyalty

19.12%

% of total orders from loyalty members

+15.95%

Overall AOV uplift from loyalty

Vilvah Store

Vilvah's omnichannel loyalty program with Nector drives repeat purchases, with loyalty members generating 21.41% of total revenue.

Skincare

Website

21.41%

% of total revenue driven by loyalty

19.12%

% of total orders from loyalty members

+15.95%

Overall AOV uplift from loyalty

Key Features

Nector’s unified loyalty program + referral ecosystem

Integrations

Industry

Skincare

Highlight

Vilvah strengthened customer engagement and repeat buying through Nector’s omnichannel loyalty ecosystem. By rewarding meaningful actions across the customer journey, including purchases and repeat behavior, Vilvah created a consistent engagement loop that drove higher order value, increased repeat participation, and made loyalty a core contributor to brand revenue.

About

Vilvah is a fast-growing Indian clean beauty and personal care brand known for its natural formulations and ingredient-led products. With a strong D2C presence and an expanding offline retail footprint, Vilvah focuses on building long-term customer trust and retention. As the brand scaled into offline retail, maintaining a consistent loyalty experience across channels became critical to sustaining repeat-led growth.

The Challenge: Extending Loyalty Beyond Online Channels

Vilvah was already running a loyalty program powered by Nector on its online channels. However, as offline retail expanded, the brand faced new challenges:

Loyalty benefits were limited to online purchases
Offline shoppers could not earn or redeem rewards
Customer identities were fragmented between online and offline channels
Limited visibility into omnichannel loyalty impact

The Solution: Unified Loyalty Across All Channels

Vilvah partnered with Nector to extend its existing loyalty program into offline retail, transforming it into a fully omnichannel system.

With Nector Omnichannel, Vilvah enabled:

Unified loyalty across online and offline channels through Shopify POS, allowing customers to earn and redeem points seamlessly in-store and online.
A single customer identity that tracks purchases, rewards, and redemptions across D2C and offline retail touchpoints.
Automated lifecycle engagement powered by WebEngage and Bitespeed, delivering reward nudges, redemption reminders, and repeat purchase prompts across email, WhatsApp, and other channels.
Rewards for high-value customer actions, including purchases and product reviews, are enabled through Judge.me integrations to strengthen post-purchase engagement.
Frictionless checkout and accurate loyalty attribution via GoKwik, ensuring smooth conversions while capturing loyalty-driven revenue and order data.
Centralized loyalty analytics to monitor omnichannel adoption, revenue contribution, order share, and AOV impact in real time.

This omnichannel setup allowed Vilvah to deliver one consistent loyalty journey, regardless of where customers chose to shop.

Redeeming loyalty points at checkout with the discount instantly applied to the cart total, powered by a unified customer profile that tracks purchases and rewards across stores, web, and app

Nector Loyalty widget highlights clear, action-based ways for users to earn rewards across the Vilvah Store website

Success Metrics: Measurable Impact Across Revenue, Orders, & AOV

21.41 % of total revenue is driven by loyalty

Loyalty customers contributed over 21% of total brand revenue, highlighting the expanded program’s commercial impact.

19.12 % of total orders from loyalty members

Nearly 1 in 5 orders placed between April and December 2025 came from loyalty members, demonstrating strong adoption of the loyalty program among active customers.