The Challenge: Extending Loyalty Beyond Online Channels
Vilvah was already running a loyalty program powered by Nector on its online channels. However, as offline retail expanded, the brand faced new challenges:
- Loyalty benefits were limited to online purchases
- Offline shoppers could not earn or redeem rewards
- Customer identities were fragmented between online and offline channels
- Limited visibility into omnichannel loyalty impact
The Solution: Unified Loyalty Across All Channels
Vilvah partnered with Nector to extend its existing loyalty program into offline retail, transforming it into a fully omnichannel system.
With Nector Omnichannel, Vilvah enabled:
- Unified loyalty across online and offline channels through Shopify POS, allowing customers to earn and redeem points seamlessly in-store and online.
- A single customer identity that tracks purchases, rewards, and redemptions across D2C and offline retail touchpoints.
- Automated lifecycle engagement powered by WebEngage and Bitespeed, delivering reward nudges, redemption reminders, and repeat purchase prompts across email, WhatsApp, and other channels.
- Rewards for high-value customer actions, including purchases and product reviews, are enabled through Judge.me integrations to strengthen post-purchase engagement.
- Frictionless checkout and accurate loyalty attribution via GoKwik, ensuring smooth conversions while capturing loyalty-driven revenue and order data.
- Centralized loyalty analytics to monitor omnichannel adoption, revenue contribution, order share, and AOV impact in real time.
This omnichannel setup allowed Vilvah to deliver one consistent loyalty journey, regardless of where customers chose to shop.
Redeeming loyalty points at checkout with the discount instantly applied to the cart total, powered by a unified customer profile that tracks purchases and rewards across stores, web, and app
Nector Loyalty widget highlights clear, action-based ways for users to earn rewards across the Vilvah Store website
Success Metrics: Measurable Impact Across Revenue, Orders, & AOV
- 21.41 % of total revenue is driven by loyalty
Loyalty customers contributed over 21% of total brand revenue, highlighting the expanded program’s commercial impact.
- 19.12 % of total orders from loyalty members
Nearly 1 in 5 orders placed between April and December 2025 came from loyalty members, demonstrating strong adoption of the loyalty program among active customers.
- +15.95 % of overall AOV uplift from loyalty
Loyalty customers spent ~16% more per order than non-loyalty customers across the period.
*Timeline
(April 2025- December 2025)
