Amrutam

The Problem

Amrutam, with its deeply loyal customer base and high-value products, faced a challenge familiar to most D2C brands: how to retain and reward repeat buyers without competing on discounts. The brand also wanted to create meaningful moments for advocacy and engagement — from app installs to reviews — but lacked a unified system to incentivize and track these actions holistically.

The Solution

With Nector, Amrutam rolled out a powerful rewards engine that tied together loyalty, referrals, and engagement-based actions. Customers now earn coins for purchases, app downloads, writing reviews, and even earn 2x coins for photo reviews — turning every interaction into a moment of value. Nector’s unified system made it easy to track behavior, encourage advocacy, and drive higher LTV without diluting the brand with discounts.

Success Metrics

77.7% Referral Completion Rate

Amrutam’s referral program brought in customers. The majority of referred users went on to place their first order, proving that the program attracted high-intent traffic and successfully turned word-of-mouth into revenue.

12% AOV Boost from Loyalty

Customers engaging with Amrutam’s loyalty program consistently placed higher-value orders compared to regular shoppers. This uplift in order value proved that rewarding users wasn’t just a feel-good feature — it directly influenced how much they spent.

12.4% Orders Driven from Loyalty

A meaningful share of Amrutam’s total orders came from loyalty-engaged customers, showing that the rewards program actively influenced buying behavior and drove repeat transactions.