Amrutam is a celebrated Ayurvedic wellness lifestyle brand born from a passion for authentic healing and self-care. From their Gwalior-based Amrutam Vatika gardens to their crafted range of malts, skincare, and health essentials, the brand blends ancient remedies with modern living to help communities rediscover holistic wellness.
Ayurvedic lifestyle brand
The Problem
Amrutam, with its deeply loyal customer base and high-value products, faced a challenge familiar to most D2C brands: how to retain and reward repeat buyers without competing on discounts. The brand also wanted to create meaningful moments for advocacy and engagement — from app installs to reviews — but lacked a unified system to incentivize and track these actions holistically.
The Solution
With Nector, Amrutam rolled out a powerful rewards engine that tied together loyalty, referrals, and engagement-based actions. Customers now earn coins for purchases, app downloads, writing reviews, and even earn 2x coins for photo reviews — turning every interaction into a moment of value. Nector’s unified system made it easy to track behavior, encourage advocacy, and drive higher LTV without diluting the brand with discounts.
Success Metrics
77.7% Referral Completion Rate
Amrutam’s referral program brought in customers. The majority of referred users went on to place their first order, proving that the program attracted high-intent traffic and successfully turned word-of-mouth into revenue.
12% AOV Boost from Loyalty
Customers engaging with Amrutam’s loyalty program consistently placed higher-value orders compared to regular shoppers. This uplift in order value proved that rewarding users wasn’t just a feel-good feature — it directly influenced how much they spent.
12.4% Orders Driven from Loyalty
A meaningful share of Amrutam’s total orders came from loyalty-engaged customers, showing that the rewards program actively influenced buying behavior and drove repeat transactions.
