Cubelelo

The Challenge: Turning Community Engagement into Repeat Revenue

Cubelelo serves a highly engaged speedcubing community, but community interest alone does not guarantee repeat purchases. The brand needed a structured retention strategy that could keep customers engaged after their first transaction and give them clear reasons to return.

Key challenges included:

• encouraging customers to return and purchase again;
• converting loyalty participation into measurable orders and revenue;
• creating timely reasons for customers to use earned coins;
• recognizing customers on important occasions such as birthdays;
• turning satisfied customers into brand advocates;
• improving referral participation and completion;
• collecting authentic customer reviews; and
• maintaining a connected experience through engagement and checkout platforms.

About Nector’s Loyalty and Referral Program

Nector helps ecommerce and retail brands increase customer retention, referrals, reviews, and customer lifetime value through connected & unified loyalty experiences.

Through Nector’s loyalty program, brands can reward customers for purchases and meaningful actions, recognize customers with birthday rewards, and use coin expiry to create timely reasons to return. Review rewards create post-purchase engagement while helping brands collect authentic customer feedback.

Through Nector’s referral program, existing customers can recommend the brand and earn rewards when eligible referral actions are completed. Referral incentives encourage customer-led acquisition by giving both existing and prospective customers a clear reason to participate.

By connecting loyalty with customer-engagement and checkout platforms, brands can keep rewards visible and maintain a more consistent experience throughout the buying journey.

The Solution: Connecting Loyalty, Reviews, and Referrals with Nector

Nector helped Cubelelo build a connected engagement ecosystem focused on loyalty participation, customer advocacy, and measurable revenue contribution.

1. Loyalty Program to Encourage Continued Engagement

• Cubelelo used Nector’s loyalty program to reward customer activity.
• Loyalty gave customers an ongoing reason to engage with the brand after a purchase.
• Rewards helped connect customer activity with future purchase opportunities.
• During the analysis period, 3,005 customers used loyalty on their first purchase.
• Nector attributed 6,773 orders to loyalty activity during the analysis period.

2. Birthday Rewards to Create Personalized Engagement

• Birthday rewards gave Cubelelo a timely reason to recognize and re-engage customers.
• The personalized reward added a relevant touchpoint outside the standard purchase cycle.
• Birthday incentives supported the wider loyalty strategy by encouraging customers to revisit the store.

3. Referral Program to Turn Customers into Advocates

• Cubelelo used a structured referral program to encourage customer recommendations.
• Referral rewards gave existing customers a reason to share the brand with friends.
• Referred shoppers received a clear path from referral sign-up to completed purchase.
• The program achieved a 15.59% referral completion rate during the analysis period.

4. Reviews to Build Trust and Post-Purchase Engagement

• Cubelelo incorporated reviews into its post-purchase engagement strategy.
• Review collection created an additional touchpoint after the transaction.
• Customer feedback added product-level social proof for prospective shoppers.
• Cubelelo collected 9,059 reviews between March 2024 and August 2026.

5. Coin Expiry to Encourage Timely Repeat Purchases

• Coin expiry created a defined period for customers to use their rewards.
• Expiry-driven engagement gave customers a timely reason to revisit the store.
• The strategy helped keep earned rewards active and relevant.
• During the reporting period, 2,660 repeat customers used loyalty.

6. Connected Engagement and Checkout Experience

• Cubelelo connected Nector with KwikEngage, Sagepilot, and GoKwik as part of its retention technology stack.
• These integrations supported a more connected journey between customer engagement, loyalty participation, and purchase completion.
• Nector-driven orders generated ₹77.91 lakh in attributed revenue during the analysis period.

Success Metrics: Orders, Revenue, and Referral Performance

6,773 Nector-Driven Orders

Nector attributed 6,773 orders to Cubelelo’s loyalty activity between March 2024 and August 2026.

15.59% Referral Completion Rate

Cubelelo’s referral program achieved a 15.59% completion rate during the analysis period, providing the brand with an additional channel for customer-led acquisition.

₹77.91 Lakh in Nector-Driven Revenue

Nector-driven orders generated ₹77.91 lakh in attributed revenue between March 2024 and August 2026.

9,059 Customer Reviews Collected

Cubelelo collected 9,059 customer reviews during the analysis period, creating additional post-purchase engagement and adding customer-generated proof to the buying journey.

2,660 Repeat Customers Used Loyalty

During the reporting period, 2,660 repeat customers used loyalty, showing continued engagement with Cubelelo’s rewards experience.

3,005 Customers Used Loyalty on Their First Purchase

Nector recorded 3,005 customers using loyalty on their first purchase during the analysis period, showing that the program also engaged customers at the beginning of their relationship with Cubelelo.

34.01% Peak Monthly AOV Uplift

In April 2026, Nector-driven orders recorded a 34.01% higher AOV than non-Nector orders. This was the peak monthly uplift and should not be presented as an overall AOV uplift for the full reporting period.

Note

The case-study results cover March 2024 to August 2026, beginning with the launch of Cubelelo’s Nector-powered loyalty program.

^Timeline

^{Loyalty program launched: March 2024
Case-study analysis period: March 2024–August 2026}