The Challenge: Supporting Repeat Purchases Across Channels
For an omnichannel footwear brand, customer relationships extend across website visits, store purchases, and future shopping occasions. A connected loyalty program needs to give customers clear reasons to participate and return across this journey.
Fizzy Goblet's retention priorities included:
- Connecting loyalty activity across online and offline purchases
- Encouraging customers to return after their first order
- Recognising engaged customers through VIP tiers
- Supporting customer acquisition through referrals
- Encouraging product reviews after purchase
- Creating personalised touchpoints through birthday rewards
- Giving customers a reason to use their available coins
About Nector's Omnichannel Loyalty and Referral Program
Nector helps ecommerce and retail brands manage loyalty and referral programs across online and offline channels.
Through Nector's loyalty program, brands can reward purchases and eligible customer actions, offer VIP benefits, and create engagement opportunities through birthday rewards and coin expiry.
Through Nector's referral program, brands can encourage existing customers to recommend them to friends and family through a structured referral journey.
For Fizzy Goblet, these features supported a retention program connecting purchase rewards, customer advocacy, and post-purchase engagement.
Fizzy Goblet’s Nector-powered loyalty widget lets customers join, earn Fizzy Stars on purchases, and explore VIP benefits and redemption options.
Fizzy Goblet’s referral program gives friends a ₹250 off coupon and rewards referrers with a 15% off coupon when their friends make a purchase.
The Solution: Connecting Fizzy Goblet's Loyalty Experience
1. Omnichannel Loyalty Supported by Logic ERP POS
Fizzy Goblet used Nector across its online store and physical retail locations, with Logic ERP POS included in its integration setup.
- Brought physical retail into the brand's loyalty ecosystem
- Supported a connected approach to customer rewards across channels
- Made store purchases part of the broader retention journey
2. VIP Tiers to Encourage Continued Participation
VIP tiers added progression to Fizzy Goblet's loyalty program, giving engaged customers further reasons to remain active.
- Organised members into loyalty levels
- Created opportunities to offer benefits based on tier eligibility
- Recognised customers' continued participation in the program
3. Referrals to Support Customer Advocacy
Fizzy Goblet used Nector's referral program to give customers a structured way to introduce others to the brand.
- Enabled existing customers to refer friends and family
- Connected referral participation with rewards
- Tracked referral sign-ups and completed referrals
During the analysis period, the program recorded 175 completed referrals from 189 sign-ups.
4. Reviews as a Post-Purchase Touchpoint
The reviews feature added another way for customers to engage after receiving their order.
- Encouraged customers to share product feedback
- Connected review participation with the rewards experience
- Supported engagement beyond the purchase itself
5. Birthday Rewards for Personalised Engagement
Birthday benefits gave Fizzy Goblet a personal occasion to reconnect with loyalty members.
- Added a personalised touchpoint to the program
- Offered eligible members a reason to revisit the brand
- Extended engagement beyond regular sale campaigns
6. Coin Expiry to Encourage Reward Usage
Coin expiry gave customers a defined window to use their earned rewards.
- Set clear validity periods for loyalty coins
- Created a timely reason to revisit available rewards
- Supported further participation in the loyalty program
7. Integrations Across the Customer Journey
Alongside Logic ERP POS, Fizzy Goblet's integration setup included KwikEngage and GoKwik. Together, these integrations supported the brand's loyalty, customer engagement, and checkout ecosystem across its online and offline operations.
Success Metrics: Repeat Orders and Referral Completion
5,367 Nector-Driven Orders
Between April and October 2026, Fizzy Goblet recorded 5,367 Nector-driven orders through its omnichannel loyalty program. These orders reflect customers using loyalty benefits within the brand's online and offline shopping ecosystem. The volume shows the program's participation in Fizzy Goblet's overall purchase journey, connecting rewards with completed transactions.
92.6% Referral Completion Rate
Fizzy Goblet recorded 175 completed referrals from 189 referral sign-ups, achieving a 92.6% referral completion rate. More than nine in ten recorded sign-ups completed the referral journey. This indicates strong follow-through among shoppers entering through referrals and shows how customer recommendations contributed to completed referral activity.
35.3% Loyalty Repeat Rate
Of the 5,367 Nector-driven orders, 1,897 were recorded as repeat orders, resulting in a 35.3% loyalty repeat rate. Approximately one in three loyalty-driven orders came from returning shoppers. This highlights continued use of loyalty benefits beyond the initial purchase, with rewards remaining part of customers' subsequent shopping experiences.
*Timeline: April 2026 – October 2026
Note: October includes data available at the time of export. Repeat-purchase history is available only from Nector's installation, so early months may undercount returning customers. “Loyalty repeat rate” refers to repeat orders as a share of Nector-driven orders.
