Kimirica

The Challenge: Building Consistent Loyalty Across Online and Offline Channels 

Customers may discover Kimirica online, purchase from a physical store, and return through a different channel for their next order. A disconnected rewards experience can make it difficult for customers to understand their benefits and remain engaged with the program.

Kimirica needed an omnichannel retention strategy that could connect these interactions while supporting repeat purchases, customer advocacy, and long-term engagement.

Key challenges included:

• Connecting loyalty activity across the ecommerce store and physical outlets
• Giving customers a consistent rewards experience across channels
• Encouraging loyalty members to purchase repeatedly
• Recognising and rewarding high-value customers
• Creating personalised engagement through birthday rewards
• Encouraging satisfied customers to recommend the brand
• Collecting authentic product reviews after purchases
• Creating urgency around unused loyalty coins
• Making rewards accessible during checkout

About Nector’s Omnichannel Loyalty and Referral Program 

Nector helps ecommerce and retail brands build connected loyalty experiences across online and offline sales channels.

Through Nector’s loyalty program, brands can reward purchases and customer actions while managing VIP tiers, birthday rewards, coin expiry, and loyalty performance from one place.

For omnichannel brands, the program connects customer rewards across ecommerce and physical retail touchpoints. Customers can earn and use benefits through a unified loyalty experience while brands gain a clearer view of loyalty participation across channels.

Through Nector’s referral program, brands can also reward existing customers for recommending products to friends and family, supporting customer-led acquisition and advocacy.

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Kimirica’s three-tier VIP program encourages higher spending by offering progressively better rewards, birthday benefits, exclusive sale access, and personalised privileges. 

Kimirica’s referral program rewards both sides: friends receive 15% off, while existing customers earn 200 points for every successful referral.   

The Solution: Connecting Loyalty Across Kimirica’s Omnichannel Customer Journey  

Nector helped Kimirica create a connected retention ecosystem across ecommerce and physical retail, supported by rewards, customer advocacy, reviews, and personalised benefits. 

1. Omnichannel Loyalty with Shopify POS

• Shopify POS connected loyalty activity at Kimirica’s physical retail locations with its online loyalty ecosystem
• Customers could receive a more consistent rewards experience across the website and stores
• Loyalty activity could be associated with the same customer relationship across channels
• Store purchases became part of the broader retention journey
• The integration helped Kimirica recognise and engage customers regardless of where they shopped

2. VIP Tiers to Recognise Engaged Customers

• VIP tiers organised customers into different loyalty levels based on their engagement
• Customers could progress towards additional benefits as they continued purchasing
• Tier-based rewards gave members a reason to remain active in the program
• High-value customers received greater recognition within the loyalty experience
• The tier structure supported longer-term customer relationships

3. Referral Program to Encourage Customer Advocacy

• Existing customers could refer friends through a structured referral journey
• Referral incentives gave loyal customers another way to engage with the brand
• Referred shoppers received an incentive to complete an eligible purchase
• Rewards encouraged participation from both the referrer and the referred customer
• The program created an additional customer-led acquisition channel for Kimirica

4. Rewarded Reviews Through Judge.me

• The Judge.me integration connected product reviews with Kimirica’s rewards program
• Customers could be encouraged to submit feedback after completing a purchase
• Review rewards created an additional post-purchase engagement opportunity
• Authentic customer feedback helped strengthen product credibility
• Reviews supported purchase decisions for customers exploring Kimirica’s product range

5. Birthday Rewards for Personalised Engagement

• Customers could receive special loyalty benefits around their birthdays
• Birthday rewards added a personalised touchpoint to the customer journey
• Timely benefits gave members a reason to revisit the brand
• The experience helped Kimirica engage customers beyond standard promotional campaigns
• Personalised rewards supported stronger relationships with loyalty members

6. Coin Expiry to Encourage Timely Purchases

• Coin expiry established a defined period in which customers could use their rewards
• Expiry communication reminded members about their available balance
• Customers received a timely reason to return and complete another purchase
• The feature reduced the likelihood of loyalty coins remaining unused indefinitely
• Coin expiry supported continued participation in the rewards program

7. Integrated Rewards Through Shopflo Checkout

• The Shopflo integration extended the loyalty experience to the online checkout journey
• Eligible customers could access their rewards while completing a purchase
• Clear reward visibility reduced friction during redemption
• The integration created a smoother journey from loyalty engagement to order completion
• Customers received a more consistent experience across the website, checkout, and physical retail touchpoints

Success Metrics: Loyalty Participation and Revenue Contribution

• 13,108 Nector-Driven Orders  

Kimirica generated 13,108 Nector-driven orders between January 2025 and June 2026. The volume reflects meaningful participation in the brand’s loyalty ecosystem across the analysis period. 

• 15.47% of Orders from Loyalty Members  

Loyalty members contributed 15.47% of Kimirica’s total orders during the analysis period. This shows that nearly one in every six orders was associated with customers participating in the loyalty program.

• 13.32% Nector-Driven Revenue Contribution 

Nector-driven orders contributed 13.32% of Kimirica’s total revenue between January 2025 and June 2026. The result highlights the loyalty program’s contribution to the brand’s overall revenue across its omnichannel customer journey. 

^Timeline

^{January 2025 – June 2026}