31% Repeat Purchase Rate with 16.5% Increase in Nector-Driven Revenue
Two Brothers Organic Farms strengthened customer loyalty and boosted long-term revenue by integrating Nector’s rewards ecosystem, driving measurable growth through personalized rewards, gamified engagement, and consistent repeat purchases.
Repeat Purchase Rate
AOV Uplift
Nector driven revenue
% of orders from loyalty
Two Brothers USA
31% Repeat Purchase Rate with 16.5% Increase in Nector-Driven Revenue
31 %
Repeat Purchase Rate
+5.34 %
AOV Uplift
+16.5 %
Nector driven revenue
Food & Beverage
Highlight
Two Brothers Organic Farms strengthened customer loyalty through Nector’s rewards program, turning occasional buyers into long-term advocates. Within a year, the brand saw meaningful growth in revenue and retention, proving the impact of a well-designed loyalty strategy. Members engaged more deeply, spent more per visit, and helped the farm build a stronger connection with its community of conscious consumers.
About
Two Brothers Organic Farms began in 2012, when brothers Satyajit and Ajinkya returned to their village in Bhodani, Maharashtra, to take up farming full-time. What started as a return to their roots has grown into a biodiverse, self-sustaining food system certified by ECOCERT. Guided by the principles of regenerative agriculture, the farm works in harmony with nature — enriching the soil, preserving indigenous seeds, and nurturing native livestock. Every practice is designed to restore balance to the land and the community that depends on it. Inspired by the simplicity of village life, Two Brothers Organic Farms stands for more than organic food. It represents a movement toward healthier soil, secure rural livelihoods, and a collective response to the challenges of public health and climate change.
The Challenge
- US Brothers had steady sales but struggled to convert one-time shoppers into repeat customers.
- The brand relied heavily on acquiring new buyers instead of nurturing existing ones.
- They needed a system to reward loyal customers, increase engagement, and encourage repeat purchases, without depending on discounts.
The Solution
- Nector’s loyalty platform helped US Brothers reinvent customer engagement and retention.
- Reward coins for purchases, referrals, and interactions turned every transaction into a rewarding experience.
- Automated reminders and personalized incentives kept customers active, leading to higher order value, stronger retention, and steady revenue growth.
About Nector’s Loyalty Platform
Nector’s loyalty platform enables brands to build deeper relationships with their customers through gamified rewards, redemption incentives, and automated engagement journeys. By connecting transactions to personalized rewards, Nector allows businesses to boost repeat purchases, enhance campaign engagement, and measure ROI across multiple channels.
Success Metrics
- Nearly 7% of Orders from Loyalty Members
Almost 7% of US Brothers’ total orders came directly from loyalty program members. This highlights how Nector successfully built a base of returning customers who consistently engage with the brand.
- 31% Repeat Purchase Rate
Roughly 1 in 3 orders placed between Oct 2024 – Dec 2025 came from returning customers. This steady repeat rate reflects the strong customer retention and long-term value created through the Nector loyalty ecosystem.
- +5.34% AOV Uplift
Customers who used Nector’s loyalty program spent 5.34% more per order than non-loyalty customers. The uplift shows how rewards and engagement incentives can nudge customers toward larger basket sizes without discounts.
- 16.5% Year-on-Year Revenue Growth Driven by Nector
Within a year of launching the program, Nector-driven revenue increased by 16.5%. This consistent growth demonstrates how a well-executed loyalty strategy can directly contribute to overall business ROI.
*Timeline:
(October 2024 - December 2025)
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