World of Asaya’s Nector loyalty program drives 9.44% of orders and +52.72% higher AOV
World of Asaya strengthened customer retention and cart value through Nector’s loyalty program, turning high-intent skincare shoppers into repeat buyers and higher-value customers.
AOV uplift
% of Orders from loyalty members
Repeat customer rate
World of Asaya
World of Asaya’s Nector loyalty program drives 9.44% of orders and +52.72% higher AOV
+52.72%
AOV uplift
9.44%
% of Orders from loyalty members
6.67%
Repeat customer rate
Skincare
Highlight
World of Asaya accelerated repeat buying and increased customer lifetime value using Nector’s loyalty platform. By creating a structured rewards journey that incentivized customers to return and shop more, the brand saw strong loyalty participation and significantly higher AOV from loyalty members, making loyalty a meaningful contributor to retention-led revenue.
About
World of Asaya is a skincare brand dedicated to celebrating melanin-rich skin and its unique needs. Its thoughtfully curated range of dermatologically informed products (serums, moisturizers, sunscreens, and treatments) addresses concerns like hyperpigmentation, acne, hydration, and texture with formulations designed for individuality and effectiveness. The brand champions inclusive beauty that honors skin diversity and helps customers feel confident and radiant in their skin.
The Challenge: Converting First-Time Shoppers Into Repeat, High-Intent Customers at Scale
Despite strong product-market fit and growing demand, World of Asaya needed a structured way to convert first-time skincare shoppers into repeat, high-intent customers. With no unified rewards journey in place, it was difficult to consistently incentivize return purchases and measure loyalty impact at scale.
Key challenges included:
- Limited ability to drive repeat purchases without relying heavily on discounts
- Lack of a structured system to reward and retain high-value customers
- Difficulty in tracking loyalty-led impact across orders and customer cohorts
About Nector’s Loyalty Platform
Nector’s loyalty platform helps brands build deeper customer relationships through gamified rewards, redemption incentives, and automated engagement journeys. By linking purchases to rewards and tracking measurable outcomes, Nector enables brands to increase repeat buying, grow loyalty participation, and drive incremental revenue through retention-led growth.
The Solution: A Loyalty Program Powered by Nector to Drive Repeat Purchases & Higher AOV
Nector helped World of Asaya shift toward retention-led growth by enabling:
- A loyalty experience tied to repeat purchases and meaningful customer engagement, incentivizing valuable repeat behavior
- Automated rewards issuance and redemption flows, reducing manual intervention and friction for customers
- Structured measurement of loyalty adoption and performance, allowing the brand to optimize campaigns and track value contribution
Nector Loyalty widget drives sign-ups with a prominent “Join & Earn Rewards” prompt and clear Glow Credits earning + redemption actions across the World of Asaya website
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Nector’s referral widget enables “Refer & Get Rewarded” sharing directly on the World of Asaya website, with a strong CTA to sign up and earn Glow Credits
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Success Metrics: Loyalty Adoption, AOV Uplift & Repeat Customer Growth
- +52.72% Higher AOV from Loyalty Members
Loyalty shoppers placed significantly higher-value orders, proving Nector’s impact on cart size and customer value.
- 9.44% Orders from Loyalty Members
Nearly 1 in 10 orders came from loyalty members, showing strong program adoption and growing participation.
- 6.67% repeat customer rate
With 5,441 repeat customers across the period, World of Asaya built a consistent returning customer base supported by loyalty-led retention.
*Timeline
(September 2025- January 2026)
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