The Problem

As a digital-first pharmacy, Your Medicals faced the dual challenge of building long-term retention in a highly transactional category while also acquiring new customers at low cost. With medications and healthcare products being routine but often price-sensitive, the brand needed a way to increase repeat orders and stand out without relying solely on discounts. Additionally, while word-of-mouth was naturally strong in the healthcare space, there was no structured system to reward loyal customers for referrals or engagement.

The Solution

Nector provided Your Medicals with a unified loyalty and referral engine designed to nurture repeat behaviors and drive organic growth. Customers could now earn rewards not only on purchases but also through referrals — turning trust into a measurable acquisition channel. By creating a seamless system of earning and redeeming loyalty coins, Your Medicals was able to increase basket sizes, improve retention, and activate word-of-mouth advocacy, all while keeping acquisition costs in check.

SUCCESS METRICS

82.79% AOV Uplift from Loyal Customers

With Nector’s loyalty program in place, Your Medicals saw a dramatic uplift in order value from loyal customers. Members engaged with the program placed significantly larger baskets than non-members, proving that rewarding repeat shoppers directly translates into higher revenue per transaction.

53.57% Total Loyalty Orders

More than half of all orders at Your Medicals came from loyalty customers. This shows that the program became a central driver of repeat purchasing behavior and a core contributor to overall business volume.

24.38% Average Coin Redemption Rate

Nearly a quarter of all loyalty transactions at Your Medicals involved coin redemption. This high engagement rate shows that customers were actively using the rewards, reinforcing repeat behavior and strengthening long-term retention.

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