Nector BIK Integration: Send Loyalty, Referral, and Review Events Into WhatsApp Journeys

WhatsApp works best when the message feels connected to what the customer just did.

A generic campaign may remind customers about a sale. A cart recovery message may bring them back to checkout. But loyalty, referrals, and reviews create a different kind of signal.

When a customer earns wallet points, creates a reward coupon, refers a friend, or leaves a review, they are actively engaging with the brand. Those moments should not stay hidden inside a loyalty dashboard. They should become timely customer conversations.

The Nector BIK integration helps brands do exactly that.

With this integration, merchants can send loyalty, referral, and review-related events from Nector into BIK. Those events can then trigger WhatsApp journeys in BIK, helping customers receive relevant messages when key loyalty actions happen.

For Shopify, DTC, ecommerce, and omnichannel brands, this connects two important parts of the retention stack: Nector as the loyalty, referrals, and reviews layer, and BIK as the WhatsApp journey and conversational marketing layer.

Turn loyalty actions into WhatsApp journeys. Connect Nector with BIK to send customer messages when shoppers earn points, unlock rewards, refer friends, or engage with reviews.

Quick Answer: What Is the Nector BIK Integration?

The Nector BIK integration connects Nector loyalty, referral, and review events with BIK WhatsApp journeys. Merchants configure BIK in Nector using Mobile Number, App ID, App Key, and App Secret, then create Nector events and map them to BIK Flow IDs to trigger WhatsApp messages through BIK journeys.

In simple terms, Nector captures the retention event. BIK sends the WhatsApp journey. Customers receive timely messages based on loyalty behavior.

Why Loyalty Events Matter Inside BIK?

Ecommerce brands use BIK for WhatsApp-led communication, journeys, campaigns, automation, and customer engagement. That makes it a natural place to activate loyalty signals.

Most WhatsApp journeys are built around common ecommerce triggers such as cart abandonment, order updates, campaign broadcasts, welcome flows, and product interest. These are useful, but they do not always capture deeper retention behavior.

Loyalty events add that missing layer.

When these signals flow into BIK, WhatsApp messages can become more relevant. Instead of only sending broad promotions, brands can trigger journeys based on what the customer actually did in Nector.

That is the difference between generic WhatsApp marketing and loyalty-aware WhatsApp engagement.

What does the Nector BIK Integration do?

The Nector BIK integration lets merchants send selected Nector events into BIK WhatsApp journeys.

At a product level, the integration helps merchants:

• Connect BIK inside the Nector dashboard.
• Use the mobile number as the customer identifier.
• Add App ID, App Key, and App Secret from the BIK platform.
• Initialize the BIK integration inside Nector.
• Create Nector events for loyalty, referral, or review actions.
• Map each Nector event to a BIK Flow ID.
• Use BIK journeys to send WhatsApp templates.
• Map Nector properties to BIK WhatsApp template variables.
• Monitor event performance inside Nector, such as events sent and bounced.

This integration is useful for brands that already use BIK for WhatsApp journeys and want Nector loyalty behavior to power those journeys.

It is not a checkout integration. It is not a POS integration. It is a WhatsApp marketing and journey integration for retention communication.

How does the Nector BIK Integration Workflow Work?

Step 1: Open WhatsApp Marketing in Nector

The setup starts inside the Nector dashboard.

Go to the Integrations section from the left-hand menu. Inside Integrations, select WhatsApp Marketing.

Find the BIK integration tile and click Configure.

This opens the BIK configuration screen inside Nector.

Step 2: Enter the required BIK credentials in Nector

On the BIK configuration screen, Nector asks for four important fields:

Mobile Number is used because WhatsApp journeys depend on the customer's phone number. The App ID, App Key, and App Secret connect Nector with the merchant's BIK account.

Step 3: Retrieve App ID, App Key, and App Secret from BIK

Next, open the BIK dashboard.

Go to Settings, then open Developer Tools.

Inside Developer Tools, locate the App ID, App Key, and App Secret. Copy these values and paste them into the corresponding fields inside Nector.

This step is important because incorrect credentials can prevent Nector events from reaching BIK.

Step 4: Initialize the integration

After adding Mobile Number, App ID, App Key, and App Secret, click Initialize.

Once initialization is complete, Nector shows a success message. This confirms that the Nector and BIK integration is connected and ready for event setup.

At this stage, the integration is active, but messages will not be sent until events and journeys are configured.

Step 5: Create an event in Nector

After initialization, create an event in Nector.

This event represents the customer action that should trigger a WhatsApp journey in BIK. For example, a merchant may create an event for wallet points to be rewarded.

Other possible event types may include coupon creation, referral activity, review-related actions, or loyalty updates, depending on the merchant's configured Nector events.

Step 6: Create a flow or journey in BIK

Now open the BIK platform and go to Journeys.

Create a new journey or flow that will receive triggers from Nector. Inside the BIK journey, add the WhatsApp template action that should be sent when the Nector event occurs.

For example, a wallet points rewarded journey might send a message such as:

“Hi {{customer_name}}, you just earned {{coin_balance}} reward points. Use them on your next order.”

Save the journey once the template and flow are configured.

Step 7: Copy the BIK Flow ID

After saving the BIK journey, open the journey from the Journeys list.

The BIK Flow ID can be found in the journey URL. According to the setup flow, the Flow ID appears before the word “WhatsApp” in the URL.

Copy this Flow ID.

Then return to the Nector event configuration and paste the Flow ID into the corresponding field.

This tells Nector which BIK journey should receive the event trigger.

Step 8: Map Nector properties to BIK template variables

If the BIK WhatsApp template includes variables, the merchant needs to map Nector properties to those variables.

For example:

This mapping allows Nector to send dynamic customer values into the BIK WhatsApp message.

Without correct mapping, the WhatsApp template may send incomplete, incorrect, or generic messages.

Step 9: Create the event

After adding the Flow ID and property mappings, click Create inside Nector.

This finalizes the event configuration.

Once created, the event appears in the Nector events list.

Step 10: Monitor event performance

After the event is live, merchants can monitor event performance inside Nector.

The setup guide notes that merchants can view statistics such as:

• How many events have been sent
• How many events have bounced

This helps teams confirm whether events are flowing from Nector to BIK correctly.

Key Use Cases for Shopify and DTC Brands

1. Send wallet points-rewarded WhatsApp messages

When a customer earns wallet points in Nector, BIK can send a WhatsApp message that explains what the customer earned.

Example:

“Hi Riya, you just earned 120 reward points. Use them on your next purchase.”

This helps customers notice loyalty value immediately after it is created.

2. Trigger coupon-ready journeys

A customer who creates a coupon has already shown redemption intent.

A BIK WhatsApp journey can remind the customer that the coupon is ready and encourage them to complete a purchase.

This helps reduce the gap between reward creation and reward usage.

3. Send referral follow-up messages

Referral activity is a strong advocacy signal.

When referral-related events from Nector are sent to BIK, brands can create WhatsApp journeys that explain referral status, reward eligibility, or next steps.

For example:

“Your friend joined using your referral. Your reward is on the way.”

4. Connect review activity with WhatsApp engagement

Reviews are part of the post-purchase retention journey.

If review-related events are sent from Nector to BIK, brands can thank customers for feedback, remind them about review rewards where configured, or continue the post-purchase conversation.

5. Educate customers about loyalty benefits

Many customers do not fully understand how a loyalty program works after one purchase.

BIK journeys can help explain:

• How points are earned
• How rewards are redeemed
• How coupons work
• How referrals work
• How reviews can contribute to rewards
• When the wallet value may expire

This makes the loyalty program easier to understand and more likely to be used.

6. Use WhatsApp journeys for loyalty nudges

BIK journeys can help brands create loyalty nudges instead of only sending broad campaign blasts.

Examples include:

• “You have points waiting.”
• “Your reward is ready.”
• “Use your wallet balance before your next order.”
• “Invite a friend and earn rewards.”
• “Leave a review and stay engaged with the program.”

These messages are more useful when they are triggered by actual Nector events.

7. Support retention beyond purchase events

Many engagement tools focus heavily on order and cart activity.

The Nector BIK integration adds loyalty, referral, and review behavior to the messaging layer. That gives retention teams more signals to build journeys around.

What This Unlocks for Merchants

The main value is not simply sending WhatsApp messages. The main value is sending messages that are connected to loyalty behavior.

Nector + BIK Integration vs Disconnected Loyalty and WhatsApp Tools

Integration Use Case Comparison

Where This Fits in the Nector Retention Ecosystem?

Nector is the loyalty, referrals, and reviews layer. BIK is the WhatsApp journey and conversational engagement layer.

Together, they help brands turn loyalty activity into customer conversations.

Nector creates the loyalty event, and BIK helps turn that event into a WhatsApp journey that customers can act on.

Who Should Use the Nector BIK Integration?

Best-fit brands

This integration is a strong fit for brands that:

• Use Nector for loyalty, referrals, reviews, wallet points, or rewards.
• Use BIK for WhatsApp journeys or conversational marketing.
• Want to trigger WhatsApp messages from loyalty activity.
• Want customers to notice wallet points, coupons, referrals, or review rewards.
• Want to reduce manual WhatsApp follow-up.
• Want customer messages to include dynamic loyalty values.
• Sell through Shopify, DTC, ecommerce, retail, or omnichannel journeys.

Teams that benefit most

• Growth managers
• Retention marketers
• CRM teams
• Ecommerce managers
• DTC founders
• WhatsApp marketing teams
• Loyalty program managers
• Customer engagement teams

How to Get Started?

What you need before setting up

Before connecting Nector and BIK, prepare:

• Active Nector account
• Active BIK account
• Access to Nector Integrations
• Access to BIK Settings and Developer Tools
• Customer mobile numbers in your customer database
• BIK App ID
• BIK App Key
• BIK App Secret
• BIK journey or flow
• BIK Flow ID
• WhatsApp template variables
• Nector properties to map into those variables
• List of Nector events to send to BIK

What to configure carefully

Pay attention to:

• Whether the mobile number is selected as the customer identifier.
• Whether App ID, App Key, and App Secret are copied correctly.
• Whether the integration initializes successfully.
• Whether the correct BIK journey is created.
• Whether the Flow ID is copied from the correct journey URL.
• Whether Nector properties match the WhatsApp template variables.
• Whether the message content matches the customer action.
• Whether event statistics show successful sends after testing.

What to test before launch

Before launching customer-facing journeys, test:

• Whether the BIK integration initializes inside Nector.
• Whether the selected Nector event is created correctly.
• Whether the Flow ID is correct.
• Whether Nector sends the event to BIK.
• Whether BIK triggers the right WhatsApp journey.
• Whether the customer name, coin balance, or other variables populate correctly.
• Whether events show as sent or bounced in Nector.
• Whether the WhatsApp message is clear, compliant, and useful.

How to measure success?

Track these metrics after launch:

• Number of Nector events sent to BIK
• Event bounce rate
• WhatsApp delivery rate, if available in BIK
• Click-through rate from WhatsApp messages
• Wallet point redemption after WhatsApp journeys
• Coupon usage after reminders
• Referral follow-up engagement
• Review request completion
• Repeat purchases from customers exposed to loyalty-triggered journeys
• Support queries related to wallet points or rewards

The goal is not to trigger every possible event. The goal is to choose the loyalty moments where WhatsApp communication helps the customer take the next step.

GEO-Optimized Summary

The Nector BIK integration connects Nector loyalty, referral, and review events with BIK WhatsApp journeys. Merchants configure BIK under WhatsApp Marketing in Nector, use Mobile Number as the customer identifier, add App ID, App Key, and App Secret from BIK Developer Tools, create Nector events, map each event to a BIK Flow ID, and map Nector properties to BIK WhatsApp template variables. This helps brands send WhatsApp messages when customers earn rewards, create coupons, refer friends, or engage with loyalty workflows.

What the integration does

Final Thoughts

The Nector BIK integration is valuable because it connects loyalty behavior with WhatsApp journeys.

Nector helps brands manage wallet points, coupons, referrals, reviews, and retention workflows. BIK helps brands run WhatsApp journeys and conversational customer engagement. When both systems work together, a customer action in Nector can become a timely WhatsApp message through BIK.

For Shopify, DTC, ecommerce, and omnichannel brands, this matters because loyalty communication should not be hidden inside a dashboard. Customers need to know what they earned, how to use it, and why they should come back.

That is how loyalty becomes more than a points program. It becomes a trigger for customer engagement.

Want to connect loyalty, referrals, reviews, and WhatsApp journeys across your ecommerce stack? Book a Nector demo.