Nector + Growlytics Integration: Turn Loyalty Events Into Automated Customer Campaigns

Retention teams do not need more disconnected customer data.

They need customer actions to reach the tools where campaigns are actually built.

A customer may earn wallet coins inside Nector. Another customer may use wallet coins to create a coupon. Someone else may refer a friend, receive a coin expiry reminder, or become eligible for a review request.

These moments say something important about the customer.

They show reward interest, redemption intent, advocacy, post-purchase engagement, or a risk of losing unused loyalty value. But if those events stay only inside the loyalty platform, the marketing team may not be able to act on them quickly.

The Nector + Growlytics integration helps solve this.

With this integration, merchants can send selected Nector events to Growlytics. Once the event is available in Growlytics, brands can use it to trigger automations such as reward-earned emails, coupon reminders, referral follow-ups, expiry notifications, or review request campaigns.

For Shopify, DTC, ecommerce, and omnichannel brands, this connects two important layers of the retention stack: Nector as the loyalty, referrals, and reviews platform, and Growlytics as the customer engagement automation layer.

Connect Nector with Growlytics to trigger automated customer campaigns when shoppers earn wallet coins, create coupons, refer friends, or engage with your loyalty program.

Quick Answer: What Is the Nector Growlytics Integration?

The Nector Growlytics integration sends selected customer activity events from Nector to Growlytics. Merchants configure Growlytics inside Nector using a private API key, select Email as the common property, create Nector events, send a test event, and then use those events as triggers inside Growlytics automations.

In simple terms, Nector captures the loyalty event. Growlytics uses that event to trigger customer communication.

The customer receives a timely message based on their loyalty activity.

Why Loyalty Events Matter Inside Growlytics?

Most ecommerce automations are built around standard purchase behavior.

• A customer placed an order.
• A customer abandoned a cart.
• A customer browsed a product.
• A customer did not buy again after a certain number of days.

These are useful signals, but they do not fully explain loyalty intent. Loyalty behavior gives brands another layer of customer context.

When these events are available inside Growlytics, brands can build campaigns around actual loyalty behavior.

This helps retention teams move beyond generic promotional messages and create journeys based on what the customer has done inside the rewards program.

What the Nector Growlytics Integration Does?

The Nector Growlytics integration connects selected Nector events with Growlytics automations.

At a product level, the integration helps merchants:

• Configure Growlytics from the Email & WhatsApp Marketing section in Nector.
• Add the private API key from the Growlytics dashboard.
• Select Email as the common customer property.
• Initialize the Growlytics integration inside Nector.
• Create Nector events that should be sent to Growlytics.
• Send events such as Wallet Coins Rewarded and Coupon Is Created.
• Send a test event so the event becomes available inside Growlytics.
• Use the Nector event as a trigger for Growlytics automations.
• Build customer campaigns around rewards, coupons, referrals, expiry reminders, and review requests.

This is a customer engagement automation integration.

Growlytics sits in the marketing automation layer, while Nector acts as the loyalty, referrals, and reviews layer.

How the Nector Growlytics Integration Workflow Works?

Step 1: Open Email & WhatsApp Marketing in Nector

The setup starts inside the Nector dashboard.

Go to the Integrations page. From the sidebar, click Email & WhatsApp Marketing. Scroll through the section and look for Growlytics.

Click Configure to open the Growlytics integration page.

This is where the merchant starts connecting Nector loyalty events with Growlytics automations.

Step 2: Get the private API key from Growlytics

To enable the integration, merchants need the private API key from the Growlytics dashboard.

The Nector setup guide says merchants can try finding the API key in the Growlytics dashboard under account settings. If they are unable to find it, they should contact Growlytics support or reach out to Nector through live chat or support.

This API key is required because it allows Nector to send selected customer activity events into Growlytics.

Step 3: Paste the API key into Nector

After getting the private API key, return to the Growlytics integration page inside Nector.

Paste the API key into the required field.

Make sure the API key is copied correctly. If the key is incorrect or incomplete, the integration may not initialize properly.

Step 4: Select Email as the common property

Under Choose Common Property, select Email.

The common property is the Nector user property used when sending the event to Growlytics. In this integration, Email is used as the mode of communication and customer identifier.

This step matters because automations only work correctly when the event is attached to the right customer profile.

If the email ID does not exist in the customer database, the event may not trigger the expected customer communication.

Step 5: Initialize the integration

After adding the private API key and selecting Email as the common property, click Initialize.

Once the integration is enabled, the Growlytics integration page will show the connected view inside Nector.

At this stage, the technical connection is active. The next step is to create the events that should be sent from Nector to Growlytics.

Step 6: Create an event in Nector

After enabling the integration, switch to the Events tab.

Click Create An Event. This opens the event setup screen where the merchant chooses which Nector event should notify Growlytics.

The Nector setup guide highlights two commonly used events:

These two events are useful because they connect loyalty earning and reward redemption with customer communication.

Step 7: Select the event and destination

Inside the event creation popup, select the Nector event you want to send.

For example, if you want Growlytics to trigger a message whenever wallet coins are rewarded, select Wallet Coins Rewarded.

For Send event to, Growlytics will be selected by default.

After entering the required details, click Create.

The event will now appear in the event list inside the Growlytics integration page.

Step 8: Send a test event

Before building a customer-facing automation, send a test event from Nector.

Open the event you created and click Send Test Event. A popup will appear where you can enter the email ID where the test email should be sent.

The email ID used for the test must already exist in the customer database of the store.

This step is important because sending a test event makes the event available inside the Growlytics dashboard. After that, the merchant can set up the Growlytics flow using this Nector event as the trigger.

Step 9: Build the automation in Growlytics

Once the test event is available inside Growlytics, create an automation using the Nector event as the trigger.

For example:

If the event is Wallet Coins Rewarded, Growlytics can send a message telling the customer how many wallet coins they earned.

If the event is Coupon Is Created, Growlytics can send a reminder that the customer’s coupon or discount is ready to use.

If the event is related to referrals, expiry notifications, or review requests, Growlytics can trigger the relevant follow-up campaign.

This is where the integration becomes valuable for retention teams. Nector creates the loyalty signal. Growlytics turns that signal into customer communication.

Example Workflow: Wallet Coins Rewarded

Here is how the integration can work in practice.

A customer completes a purchase and earns wallet coins through Nector.

Nector sends the Wallet Coins Rewarded event to Growlytics.

Growlytics uses that event as an automation trigger.

The customer receives a message such as:

“You just earned 150 wallet coins. Use them on your next order.”

The journey can then continue based on customer behavior.

This turns a loyalty event into a structured retention journey.

Key Use Cases for Shopify and DTC Brands

1. Reward-earned campaigns

When customers earn wallet coins, they should know what they earned and how to use it.

A Growlytics automation can turn the Wallet Coins Rewarded event into a message like:

“Your latest order earned you 120 wallet coins. Use them on your next purchase.”

This makes the rewards program easier to notice and understand.

2. Coupon-created reminders

A customer who creates a coupon has already shown redemption intent.

The Coupon Is Created event can trigger a Growlytics campaign that reminds the customer their coupon is ready. This helps reduce the gap between creating a reward and actually using it.

3. Referral follow-up campaigns

Referral activity is a strong customer advocacy signal.

If a customer refers someone, brands can use Growlytics to send follow-up messages around referral status, reward eligibility, or next steps.

This keeps referral participation active after the first share.

4. Coin expiry notifications

Unused loyalty value can become a missed retention opportunity.

If wallet coins are close to expiry, brands can use Growlytics to send reminders before the value is lost.

These reminders work well because they are connected to real customer value.

5. Review request reminders

Review requests are part of the post-purchase journey.

Nector events can support review request communication through Growlytics, helping brands connect review collection with retention messaging.

6. Loyalty education for first-time buyers

Not every customer understands how a loyalty program works after one order.

Growlytics automations can help explain:

• How wallet coins are earned
• How customers can redeem coins
• How coupons are created
• How referrals work
• How reviews connect with rewards
• When loyalty value may expire

This is especially useful for first-time buyers who need a reason to return.

7. Loyalty-based customer segmentation

Once Nector events are available in Growlytics, brands can create more relevant customer segments.

Examples include:

• Customers who earned wallet coins but did not redeem
• Customers who created coupons
• Customers who participated in referrals
• Customers who received expiry reminders
• Customers who responded to review requests
• Customers who repeatedly engage with loyalty actions

These segments help growth teams avoid one-size-fits-all messaging.

What This Unlocks for Merchants?

The main value is not just sending data to Growlytics.

The real value is helping retention teams act on loyalty behavior at the right time.

Nector + Growlytics vs Disconnected Loyalty and Marketing Tools

Integration Use Case Comparison

Where This Fits in the Nector Retention Ecosystem?

Nector is the loyalty, referrals, and reviews layer. Growlytics is the customer engagement automation layer.

Together, they help brands turn loyalty activity into targeted customer communication.

The core message is simple: Nector creates the loyalty event, and Growlytics helps communicate it to the customer.

Who Should Use the Nector Growlytics Integration?

Best-fit brands

This integration is a strong fit for brands that:

• Use Nector for loyalty, referrals, reviews, wallet coins, or rewards.
• Use Growlytics for customer marketing automation.
• Want to trigger campaigns from loyalty behavior.
• Want customers to notice wallet coins, coupons, referrals, or review requests.
• Want to reduce manual CRM work.
• Want to improve reward education after purchase.
• Sell through Shopify, DTC, ecommerce, retail, or omnichannel journeys.

Not-best-fit brands

This may not be the right immediate priority if:

• You do not use Growlytics.
• Your Nector loyalty program is not live yet.
• Customer email addresses are missing or inconsistent.
• You cannot access the Growlytics private API key.
• You have not decided which Nector events should trigger Growlytics automations.
• You are not ready to send and test events before launch.
• You expect guaranteed campaign performance without improving messaging strategy.

Teams that benefit most

• Growth managers
• Retention marketers
• CRM teams
• Lifecycle marketers
• Ecommerce managers
• DTC founders
• Loyalty program managers
• Customer engagement teams

How to Get Started?

What you need before setup

Before connecting Nector and Growlytics, prepare:

• Active Nector account
• Active Growlytics account
• Access to the Nector Integrations page
• Growlytics private API key
• Email selected as the common property
• Customer email addresses in the store database
• List of Nector events to send to Growlytics
• Automation plan for each event
• Email copy for each campaign
• Test customer email ID that already exists in your store database

What to configure carefully

Pay attention to:

• Whether Growlytics is configured under Email & WhatsApp Marketing in Nector.
• Whether the private API key is copied correctly.
• Whether Email is selected as the common property.
• Whether the selected Nector event matches the intended Growlytics automation.
• Whether the test email ID exists in your customer database.
• Whether the event appears inside Growlytics after sending a test event.
• Whether the message copy accurately reflects the loyalty action.

What to test before launch

Before launching customer-facing campaigns, test:

• Whether the Growlytics integration initializes successfully in Nector.
• Whether the selected event is created correctly.
• Whether the test event is sent from Nector.
• Whether the event becomes available inside Growlytics.
• Whether the correct customer receives the test communication.
• Whether the message explains the loyalty action clearly.
• Whether repeated events are handled properly.
• Whether unsubscribe, consent, and communication rules are followed.

How to measure success?

Track these metrics after launch:

• Number of Nector events sent to Growlytics
• Growlytics automation trigger volume
• Reward-earned campaign engagement
• Coupon reminder clicks
• Coupon redemption after campaign exposure
• Referral follow-up engagement
• Review request completion
• Coin expiry recovery
• Repeat purchases from customers exposed to loyalty-triggered campaigns
• Unsubscribes or complaints from loyalty-related messages

The goal is not to automate every event. The goal is to choose the loyalty moments where customer communication helps shoppers take the next step.

Final Thoughts

The Nector Growlytics integration is valuable because it connects loyalty behavior with customer communication.

Nector helps brands manage wallet coins, loyalty points, coupons, referrals, reviews, and retention workflows. Growlytics helps brands run automated customer campaigns. When both systems work together, a customer action inside Nector can become a timely customer message through Growlytics.

For Shopify, DTC, ecommerce, retail, and omnichannel brands, this matters because loyalty data should not stay hidden in the backend. Customers need to know when they earn coins, create coupons, receive referral updates, or have loyalty value waiting for them.

That is how loyalty becomes part of the customer lifecycle journey, not just a points balance in the background.

Want to connect loyalty, referrals, reviews, and marketing automation across your ecommerce stack? Book a Nector demo.