Nector + BusinessOnBot Integration: Send Loyalty Updates Through WhatsApp Automations

Loyalty programs create important customer moments.

• A customer earns wallet coins after a purchase.
• A shopper creates a coupon using wallet coins.
• A customer refers a friend.
• Someone receives a coin expiry reminder.
• A buyer becomes eligible for a review request.

Each of these actions is useful for retention. But the value of the action depends on whether the customer notices it.

The Nector + BusinessOnBot integration helps brands send WhatsApp messages when selected loyalty events happen inside Nector. With this integration, merchants can connect BusinessOnBot with Nector, create WhatsApp templates, set up Smart Automation in BusinessOnBot, and send Nector events such as Wallet Coins Rewarded or Coupon Is Created to trigger WhatsApp communication.

For Shopify, DTC, ecommerce, retail, and omnichannel brands, this creates a more connected retention workflow. Nector manages loyalty, referrals, reviews, wallet coins, and rewards. BusinessOnBot helps turn those retention moments into WhatsApp messages customers can see and act on.

Connect Nector with BusinessOnBot to send WhatsApp messages when customers earn wallet coins, create coupons, refer friends, or engage with your loyalty program.

Quick Answer: What Is the Nector BusinessOnBot Integration?

The Nector BusinessOnBot integration connects selected Nector loyalty events with BusinessOnBot WhatsApp automations. Merchants configure BusinessOnBot inside Nector using the platform name from their BusinessOnBot dashboard URL, select Mobile as the common property, create WhatsApp templates and Smart Automation in BusinessOnBot, copy the automation webhook URL, and use that URL while creating Nector events.

In simple terms, Nector captures the loyalty event. BusinessOnBot receives the event through a webhook. The customer receives a WhatsApp message based on that loyalty action.

Why Loyalty Events Matter Inside BusinessOnBot?

WhatsApp messages work best when they are timely and connected to a real customer action.

A generic promotional WhatsApp message may feel like another campaign. But a WhatsApp message that tells a customer they just earned wallet coins or created a coupon feels more useful because it is connected to something the customer did.

That is where Nector events become valuable.

When these events are connected with BusinessOnBot, brands can send WhatsApp messages that explain what happened and what the customer can do next.

This helps loyalty communication move from backend activity to customer-facing engagement.

What the Nector BusinessOnBot Integration Does?

The Nector BusinessOnBot integration helps merchants send selected Nector events into BusinessOnBot WhatsApp automations.

At a product level, the integration helps merchants:

• Configure BusinessOnBot under WhatsApp Marketing in Nector.
• Use the BusinessOnBot platform name from the dashboard URL.
• Select Mobile as the common customer property.
• Initialize the BusinessOnBot integration inside Nector.
• Create WhatsApp templates inside BusinessOnBot.
• Add variables inside BusinessOnBot templates.
• Create Smart Automation in BusinessOnBot using Custom webhook as the trigger.
• Copy the BusinessOnBot automation webhook URL.
• Create matching events inside Nector.
• Map Nector properties to BusinessOnBot template variables.
• Send test events to check whether WhatsApp messages are delivered correctly.
• Trigger messages for events such as Wallet Coins Rewarded and Coupon Is Created.

This is a WhatsApp marketing integration. Its main purpose is to help brands communicate loyalty and reward activity through WhatsApp.

How the Nector BusinessOnBot Integration Workflow Works?

Step 1: Open WhatsApp Marketing in Nector

The setup starts inside the Nector dashboard.

Go to the Integrations page. From the sidebar, click WhatsApp Marketing. Scroll through the list and look for BusinessOnBot.

Click Configure to open the BusinessOnBot integration page.

This is where the merchant starts connecting Nector loyalty events with BusinessOnBot WhatsApp automation.

Step 2: Get the platform name from BusinessOnBot

To enable the integration, merchants need the platform name from the BusinessOnBot dashboard URL.

For example, if the BusinessOnBot dashboard URL is:

abcdef.mybusinessonbot.com

Then the platform name is:

abcdef

This platform name should be copied from the BusinessOnBot dashboard URL and pasted into the Nector dashboard.

Step 3: Select Mobile as the common property

Under Choose Common Property, select Mobile.

The common property is the Nector user property used when sending the event to BusinessOnBot. Since this integration sends WhatsApp messages, Mobile is the correct customer identifier.

This step is important because WhatsApp delivery depends on the customer mobile number being available and correctly mapped.

If the mobile number is missing from the customer database, the WhatsApp message may not be sent to the intended customer.

Step 4: Initialize the integration

After entering the platform name and selecting Mobile as the common property, click Initialize.

Once the integration is enabled, Nector will show the connected view for BusinessOnBot.

At this stage, the integration is active. The next step is to create the WhatsApp template and automation inside BusinessOnBot.

Creating a WhatsApp Template in BusinessOnBot

Step 5: Open WhatsApp Templates in BusinessOnBot

Go to the BusinessOnBot dashboard.

Click Settings in the sidebar. Look for the WhatsApp Templates section and open it.

This is where the WhatsApp message template is created before it is connected with a Nector event.

Step 6: Create a new template

Click Create Template.

In the popup, choose Standard and click Create.

On the next screen, choose Utility as the category. Enter the desired template name and click Continue.

The template name is important because it will be used later while creating the BusinessOnBot automation and connecting it with Nector.

Step 7: Add the WhatsApp message body and variables

In the template editor, enter the WhatsApp message body.

You can use variables inside the message. For example, a wallet coins rewarded message may include variables for:

• Number of wallet coins rewarded
• Total wallet balance
• Customer name, if available and used in the template

Example message idea:

You have earned {{amount}} wallet coins. Your total wallet balance is now {{user_balance}} coins. Use them on your next order.

If you add variables, add sample values for those variables using the Add Sample option.

The template may also include an optional header, footer, or buttons depending on the message requirement.

Step 8: Save and submit the template

After adding the message body, variables, and samples, click Save and Submit.

The new WhatsApp template will appear in the list of WhatsApp templates.

Remember the template name because it will be required while creating the automation inside BusinessOnBot.

Creating a Smart Automation in BusinessOnBot

Step 9: Open Smart Automation

In the BusinessOnBot dashboard, click Smart Automation from the sidebar.

Then click Create Automation.

This opens the configuration page for the automation.

Step 10: Add automation details and choose Custom webhook

Enter the Automation Name and Automation Description.

Under Choose Trigger Event, select Custom webhook.

This webhook trigger allows BusinessOnBot to receive the selected event from Nector.

If you want to use custom variables in the automation, enter the same variable names that will be configured on the Nector dashboard.

Then click Next.

Step 11: Choose target customers

On the next page, keep the time delay as required by your automation setup.

For Target Customers, you can select All Customers.

If the message should go only to selected customers, choose Custom Customers and add conditions based on your targeting rules.

Then click Next.

Step 12: Select the WhatsApp template

On the message setup page, choose Template as the message type.

Under Select Template, choose or enter the WhatsApp template name created earlier.

Add the variables in the same order used in the WhatsApp template.

This order is important. If the variables are mapped incorrectly, the customer may receive the wrong value in the wrong place.

Step 13: Deploy the automation and copy the webhook URL

After configuring the template and variables, click Deploy Automation.

Once the automation is created, copy the automation URL using the grey hyperlink button.

This URL is required when creating the event inside Nector.

Creating the Event in Nector

Step 14: Open the BusinessOnBot integration Events tab

Return to the Nector dashboard.

Go to the BusinessOnBot integration page. Switch to the Events tab and click Create An Event.

This opens the event setup screen where you select the Nector event that should notify BusinessOnBot.

Step 15: Choose the Nector event

There are many supported events in Nector.

Two of the most commonly used events for BusinessOnBot are:

For example, if the brand wants to send a WhatsApp message whenever wallet coins are rewarded, select Wallet Coins Rewarded.

For Send event to, BusinessOnBot will be selected by default.

Step 16: Add the BusinessOnBot webhook URL

While creating WhatsApp events for BusinessOnBot, Nector asks for the BusinessOnBot Webhook URL.

Paste the automation URL copied from BusinessOnBot into this field.

This connects the selected Nector event with the correct BusinessOnBot automation.

Step 17: Select Nector properties for the WhatsApp template

Next, select the Nector properties that should be used in the BusinessOnBot template.

For the wallet coins rewarded example, the Nector help article uses these properties:

These properties should be selected in the same order used in the BusinessOnBot WhatsApp template.

For example, if the first template variable is the reward amount and the second variable is the total balance, then the Nector properties should be mapped as:

amount

user_balance

Step 18: Create the event

After adding the webhook URL and selecting the required Nector properties, click Create.

The event is now created inside Nector.

Whenever the selected Nector event occurs, Nector can send event data to the BusinessOnBot automation and trigger the WhatsApp message.

Step 19: Send a test event

Before launching the automation, send a test event.

Open the event you just created and click Send Test Event. A popup will appear where you can enter the mobile number that should receive the test WhatsApp message.

The mobile number must already exist in the store’s customer database.

Testing helps confirm that:

• The BusinessOnBot integration is enabled.
• The platform name is correct.
• Mobile is mapped correctly.
• The webhook URL is correct.
• The selected event is triggering properly.
• Template variables are populated in the right order.
• The WhatsApp message is delivered as expected.

Important Limitation: One Message in 24 Hours

The Nector help article notes that BusinessOnBot Smart Automation allows only one message to be sent to a customer in 24 hours.

This is important for retention teams to remember while planning loyalty-triggered WhatsApp journeys.

For example, if a customer triggers multiple Nector events in the same day, the team should check how BusinessOnBot handles message delivery within that 24-hour window.

This also means brands should avoid creating too many overlapping loyalty WhatsApp automations without a clear priority.

Example Workflow: Wallet Coins Rewarded

Here is how the integration can work in practice.

A customer places an order and earns wallet coins through Nector.

Nector sends the Wallet Coins Rewarded event to BusinessOnBot using the webhook URL.

BusinessOnBot triggers the Smart Automation.

The customer receives a WhatsApp message such as:

You earned 120 wallet coins. Your total wallet balance is now 450 coins. Use them on your next order.

The journey can then continue based on the brand’s broader retention strategy.

This turns a loyalty event into a customer-facing WhatsApp moment.

Key Use Cases for Shopify and DTC Brands

1. Wallet coins rewarded WhatsApp message

When customers earn wallet coins, they should know what they earned.

A BusinessOnBot WhatsApp message can show the reward amount and total wallet balance using mapped Nector properties such as amount and user_balance.

This makes loyalty value more visible after purchase.

2. Coupon created reminder

A customer who creates a coupon is close to redemption.

The Coupon Is Created event can trigger a WhatsApp message reminding the customer that their discount or coupon is ready to use.

This helps reduce the gap between reward creation and reward usage.

3. Referral follow-up message

Referral activity is a strong advocacy signal.

Nector events can also be sent for referral-related actions. Brands can use BusinessOnBot to send WhatsApp updates around referral participation, reward status, or next steps.

4. Coin expiry notification

Unused loyalty value can become a missed retention opportunity.

Coin expiry notifications can help remind customers before their wallet coins expire. This gives customers a clear reason to come back and use their rewards.

5. Review request reminder

Review requests are part of the post-purchase journey.

Brands can use Nector events to send review request messages through BusinessOnBot, helping customers notice the request and take action.

6. Loyalty education for first-time buyers

First-time buyers may not understand the loyalty program after one order.

WhatsApp messages can explain:

• How wallet coins are earned
• How wallet balance works
• How coupons are created
• How referrals work
• How reviews connect with rewards
• How customers can redeem on the next order

This helps make the loyalty program easier to understand.

7. Loyalty nudges through WhatsApp

Brands can use BusinessOnBot to send short, action-focused WhatsApp messages based on Nector activity.

Examples include:

• You earned wallet coins.
• Your reward is ready.
• Your coupon is available.
• Your coins may expire soon.
• Refer a friend to earn rewards.
• Review your order and stay engaged with the program.

These messages are stronger when they are tied to actual customer behavior.

What This Unlocks for Merchants?

The main benefit is that loyalty events become customer conversations.

Customers do not need to search for reward updates. The update can reach them through WhatsApp.

Nector + BusinessOnBot vs Disconnected Loyalty and WhatsApp Tools

Integration Use Case Comparison

Where This Fits in the Nector Retention Ecosystem?

Nector is the loyalty, referrals, and reviews layer. BusinessOnBot is the WhatsApp automation layer.

Together, they help brands turn loyalty activity into direct customer messages.

Nector creates the loyalty event, and BusinessOnBot helps communicate it through WhatsApp.

Who Should Use the Nector BusinessOnBot Integration?

Best-fit brands

This integration is a strong fit for brands that:

• Use Nector for loyalty, rewards, referrals, reviews, wallet coins, or coupons.
• Use BusinessOnBot for WhatsApp automations.
• Want customers to receive WhatsApp updates for loyalty actions.
• Want to notify customers when wallet coins are rewarded.
• Want to remind customers when coupons are created.
• Want to reduce manual WhatsApp follow-up.
• Want mobile-based loyalty communication.
• Sell through Shopify, DTC, ecommerce, retail, or omnichannel journeys.

Not-best-fit brands

This may not be the right immediate priority if:

• You do not use BusinessOnBot.
• Your Nector loyalty program is not live yet.
• Customer mobile numbers are missing or inconsistent.
• You do not know your BusinessOnBot platform name.
• Your BusinessOnBot WhatsApp template is not created.
• Your Smart Automation webhook URL is not available.
• Your team has not decided which Nector events should trigger WhatsApp messages.
• You are not ready to test message delivery before launch.

Teams that benefit most

• Retention marketers
• Growth managers
• CRM teams
• WhatsApp marketing teams
• Ecommerce managers
• DTC founders
• Loyalty program managers
• Customer engagement teams

How to Get Started?

What you need before setup

Before connecting Nector and BusinessOnBot, prepare:

• Active Nector account
• Active BusinessOnBot account
• Access to the Nector Integrations page
• BusinessOnBot platform name from the dashboard URL
• Mobile selected as the common property
• Customer mobile numbers in the store database
• WhatsApp template created in BusinessOnBot
• Template variables and sample values
• BusinessOnBot Smart Automation
• Custom webhook trigger
• BusinessOnBot automation webhook URL
• List of Nector events to send to BusinessOnBot
• Nector properties required for template variables
• Test customer mobile number

What to configure carefully

Pay attention to:

• Whether BusinessOnBot is configured under WhatsApp Marketing.
• Whether the platform name is extracted correctly from the BusinessOnBot URL.
• Whether Mobile is selected as the common property.
• Whether the WhatsApp template is created before the Nector event is created.
• Whether the automation trigger is set to Custom webhook.
• Whether the automation webhook URL is copied correctly.
• Whether the same variable names are used in BusinessOnBot and Nector.
• Whether Nector properties are selected in the same order as the template variables.
• Whether the mobile number used for testing exists in the customer database.
• Whether the one-message-in-24-hours automation limit affects your customer journey.

What to test before launch

Before launching customer-facing WhatsApp messages, test:

• Whether the BusinessOnBot integration initializes successfully in Nector.
• Whether the platform name is correct.
• Whether Mobile is mapped correctly.
• Whether the WhatsApp template is approved and visible in BusinessOnBot.
• Whether Smart Automation is deployed.
• Whether the webhook URL is pasted correctly into Nector.
• Whether Wallet Coins Rewarded or Coupon Is Created triggers as expected.
• Whether amount and user_balance populate in the correct order.
• Whether the WhatsApp message reaches the test mobile number.
• Whether the message copy accurately reflects the loyalty action.
• Whether the 24-hour message restriction affects repeated test sends.

How to measure success

Track these metrics after launch:

• Number of Nector events sent to BusinessOnBot
• WhatsApp message delivery performance in BusinessOnBot
• Wallet coin redemption after WhatsApp updates
• Coupon usage after coupon-created messages
• Referral follow-up engagement
• Review request completion
• Coin expiry recovery
• Repeat purchases from customers receiving loyalty-triggered messages
• Customer support tickets related to wallet coins or rewards
• Opt-outs or negative feedback from WhatsApp messages

The goal is not to send more WhatsApp messages. The goal is to send useful messages at the loyalty moments customers care about.

Final Thoughts

The Nector BusinessOnBot integration is valuable because it turns loyalty events into WhatsApp communication.

Nector helps brands manage wallet coins, loyalty points, coupons, referrals, reviews, and retention workflows. BusinessOnBot helps brands send WhatsApp messages through templates and Smart Automation. When both platforms work together, loyalty actions inside Nector can become timely WhatsApp messages through BusinessOnBot.

For Shopify, DTC, ecommerce, retail, and omnichannel brands, this matters because loyalty value should not remain hidden. Customers should know when they earn coins, create coupons, or have a reward-related action waiting for them.

That is how loyalty becomes more visible, more useful, and easier for customers to act on.

Want to connect loyalty, referrals, reviews, and WhatsApp messaging across your ecommerce stack? Book a Nector demo.