Loyalty programs work best when customers notice the value they have earned. A customer may earn wallet coins, create a reward coupon, refer a friend, receive a review reward, or approach coin expiry. But if that update stays inside the loyalty platform, the customer may never act on it.

That is where the Nector + ConvertWay integration helps.

The integration connects Nector customer activity events with ConvertWay automations. Nector's help guide explains that events can be sent to ConvertWay when specific actions happen in Nector, such as when a customer is rewarded with wallet coins. These events can then trigger automations inside ConvertWay.

For Shopify, DTC, ecommerce, and omnichannel brands, this means loyalty activity can become timely customer communication. Instead of waiting for customers to check their rewards balance, brands can send updates for wallet coins, coupons, referrals, review requests, expiry reminders, and other retention moments through ConvertWay.

Turn loyalty activity into customer messages. Connect Nector with ConvertWay to send wallet coin, coupon, referral, review, and expiry updates whenever selected customer actions happen in Nector. Book a Demo

Why WhatsApp Matters for Loyalty Communication

Customers do not always remember their loyalty balance. They may earn coins after a purchase, generate a coupon, or receive a referral reward. But unless the brand reminds them, that value can go unused. WhatsApp helps close that gap by making loyalty updates more visible and immediate.

ConvertWay is listed on the Shopify App Store as a WhatsApp, SMS, RCS, and email marketing automation app built for Shopify brands, with workflows for cart recovery, win-back campaigns, order updates, broadcasts, segmentation, and customer engagement.

Nector is an omnichannel loyalty, referrals, and reviews platform for online and retail brands, with integrations across email marketing, POS, WhatsApp marketing, third-party checkouts, and more.

Together, Nector and ConvertWay help brands turn loyalty moments into communication moments.

The goal is not to send more messages. The goal is to send more relevant messages based on what the customer actually did.

What the Nector + ConvertWay Integration Does

The Nector + ConvertWay integration connects selected Nector events with ConvertWay automations.

At a product level, the integration helps merchants connect ConvertWay with Nector using the shop name and the licence key, enable the Nector app inside ConvertWay, create selected customer activity events inside Nector, send Nector events to ConvertWay, enable WhatsApp notifications for those events inside ConvertWay, select preset WhatsApp templates in ConvertWay, and send test events before launch.

Nector's setup guide highlights two commonly used events: Wallet Coins Rewarded, which is sent whenever wallet coins are rewarded in Nector, and Coupon Is Created, which is sent whenever a customer uses wallet coins to get a discount or coupon code in Nector.

This makes the integration useful for WhatsApp-based retention communication. Nector handles the loyalty event. ConvertWay helps activate the customer-facing automation.

How the Nector + ConvertWay Integration Workflow Works

Step 1: Open WhatsApp Marketing in Nector

The setup starts inside the Nector dashboard. Merchants go to Integrations, click WhatsApp Marketing in the sidebar, find ConvertWay, and click Configure to open the ConvertWay integration page.

Step 2: Get Shop Name and Licence Key From ConvertWay

To enable the integration, merchants need two details: the shop name and the licence key. Nector's help guide says the licence key is available inside ConvertWay under Settings → Profile → License Key. These details are added to the Nector dashboard during setup.

Step 3: Enable Nector Inside ConvertWay

The setup also requires action inside ConvertWay. Merchants go to ConvertWay → Integrations → Nector and enable the integration. Nector's guide notes that after events are created inside Nector, merchants should return to this ConvertWay page to set up templates for those events. This step connects the ConvertWay side of the workflow.

Step 4: Create an Event in Nector

After the integration is enabled, the merchant returns to the ConvertWay integration page inside Nector. From there, they open the Events tab and click Create an Event. The event defines which Nector customer action should be sent to ConvertWay.

Common event examples include Wallet Coins Rewarded and Coupon Is Created. For example, a brand can create a Wallet Coins Rewarded event so that whenever wallet coins are rewarded in Nector, ConvertWay receives the event.

Step 5: Send the Event to ConvertWay

While creating the event, the merchant selects the event type and confirms that the event should be sent to ConvertWay. Nector's guide explains that ConvertWay is selected by default when creating an event from the ConvertWay integration page. Once all details are entered, the merchant clicks Create.

Step 6: Enable WhatsApp Notifications in ConvertWay

After creating the event inside Nector, the merchant returns to ConvertWay → Integrations → Nector. There, they enable WhatsApp notifications for the event under Notify. This tells ConvertWay which Nector event should trigger a WhatsApp notification.

Step 7: Select a Preset WhatsApp Template

Once notifications are enabled, the merchant selects a template from ConvertWay's preset WhatsApp templates. This template should match the customer action. For example: wallet coins rewarded → points earned message, coupon is created → coupon reminder message, coin expiry → expiry reminder message, review request → post-purchase review message.

Step 8: Send a Test Event

Before launch, merchants should send a test event from Nector. Nector's guide says test events are useful for checking whether WhatsApp messages are being sent properly. Merchants can click the created event, choose Send Test Event, and enter the mobile number where the test message should be sent. The mobile number must already exist in the store's customer database.

Use Cases for Shopify and DTC Brands

1. Send Wallet Coins Rewarded Messages

When a customer earns wallet coins in Nector, brands can trigger a ConvertWay message.

Example message: “Hi Riya, you just earned 100 coins. Use them on your next order.”

2. Send Coupon Created Messages

Nector's help guide lists Coupon Is Created as a commonly used event. A brand can use this event to send a reminder: “Your reward coupon is ready. Use it on your next order before you forget.”

3. Send Referral Reward Updates

Brands can use ConvertWay to notify customers when referral activity happens, when a reward is available, or when they should invite another friend.

4. Send Coin Expiry Notifications

Example message: “Your coins are expiring soon. Redeem them before they expire.”

5. Send Review Request Messages

A WhatsApp message can ask customers to share feedback and remind them about any configured loyalty reward.

6. Educate Customers After Purchase

Brands can use ConvertWay messages to explain how many coins were earned, how to redeem coins, how coupons work, how referrals work, how reviews can earn rewards, and when coins expire. This makes the loyalty program easier to understand and more likely to be used.

7. Re-Engage Customers With Available Reward Value

A customer with unused coins or a created coupon already has a reason to return. The Nector + ConvertWay integration can help brands remind customers about that value through timely and action-oriented messages.

What This Unlocks for Merchants

Nector + ConvertWay vs Disconnected Loyalty and WhatsApp Tools

Integration Use Case Comparison

Where This Fits in the Nector Retention Ecosystem

Nector is the loyalty, referrals, and reviews layer. ConvertWay is the customer communication layer. Together, they help brands turn retention activity into customer messages.

Nector creates the loyalty moment, and ConvertWay helps communicate it to the customer.

Who Should Use the Nector + ConvertWay Integration?

Best-fit brands

• Use Nector for loyalty, referrals, reviews, wallet coins, or rewards.
• Use ConvertWay for WhatsApp or customer messaging automation.
• Want to send updates based on loyalty activity.
• Want customers to notice coins, coupons, referrals, reviews, or expiry reminders.
• Want to reduce manual customer communication.
• Sell through Shopify, DTC, ecommerce, or omnichannel journeys.

Teams that benefit most

• CRM marketers
• Retention marketers
• Ecommerce managers
• Growth teams
• DTC founders
• Loyalty program managers
• WhatsApp marketing teams
• Customer engagement teams

How to Get Started

What you need before setup

• Active Nector account
• Active ConvertWay account
• ConvertWay shop name
• ConvertWay licence key
• Shopify store name in xxxx.myshopify.com format
• Access to ConvertWay integrations
• Customer mobile numbers in your store database
• List of Nector events to send to ConvertWay
• Preset WhatsApp templates inside ConvertWay
• Test mobile number that exists in the customer database

What to configure carefully

• Whether the shop name is entered in the correct Shopify format
• Whether the ConvertWay licence key is copied correctly
• Whether Nector is enabled inside ConvertWay
• Whether the correct event is created in Nector
• Whether WhatsApp notifications are enabled for that event in ConvertWay
• Whether the selected template matches the customer action
• Whether the mobile number exists in the customer database
• Whether the message is clear, useful, and compliant

What to test before launch

• Whether the ConvertWay integration initializes successfully
• Whether the selected event is created in Nector
• Whether ConvertWay notifications are enabled for that event
• Whether the right preset template is selected
• Whether the test mobile number exists in the customer database
• Whether the message is delivered correctly
• Whether the message content matches the customer action
• Whether duplicate or repeated event messages are handled as expected

How to measure success

Track these metrics after launch:

• WhatsApp delivery rate
• WhatsApp read rate
• Click-through rate from messages
• Wallet coin redemption after reminders
• Coupon usage after coupon-created messages
• Referral follow-up engagement
• Review request completion
• Coin expiry recovery
• Repeat purchases from customers receiving loyalty messages
• Opt-outs or complaints from messages

The goal is not to send more WhatsApp messages. The goal is to send timely, useful messages that help customers understand and use their loyalty value.

Final Thoughts

The Nector + ConvertWay integration is valuable because it connects loyalty activity with customer communication.

Nector helps brands manage wallet coins, coupons, rewards, referrals, reviews, and loyalty events. ConvertWay helps brands send automated customer messages through WhatsApp and related communication workflows. When both systems work together, customer actions in Nector can become timely updates in ConvertWay.

That matters because customers do not always remember their rewards on their own. They need simple reminders at the right time, through channels they are likely to notice.

For Shopify, DTC, ecommerce, and omnichannel brands, this integration helps turn loyalty activity into customer communication that feels immediate, relevant, and connected.

Want to connect loyalty, referrals, reviews, and WhatsApp workflows across your ecommerce stack? Book a Nector demo.

Nector integrates with 70+ tools including Shopify, WooCommerce, Magento, Klaviyo, GoKwik, Judge.me, Mailchimp, WebEngage, Shiprocket, LogicERP, and more. Explore all Nector integrations →