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Customer conversations do not end after a purchase.
A shopper may ask about delivery on WhatsApp, reply to a support message, click a product recommendation, or come back later to check an offer. For many Shopify and DTC brands, WhatsApp is already where post-purchase engagement, support, and marketing overlap.
But loyalty often sits outside that conversation.
A customer may earn wallet coins, create a reward coupon, refer a friend, or receive a review request in Nector. If that moment is not connected to WhatsApp, the customer may never notice the value they earned.
The Nector + DelightChat integration helps brands bring loyalty updates into WhatsApp-led customer communication.
With this integration, merchants can send selected Nector events to DelightChat and use DelightChat's API-based WhatsApp automations to message customers when important loyalty actions happen. Nector's help guide explains that WhatsApp messages can be sent through DelightChat for events that occur in Nector, such as when a customer is rewarded with wallet coins.
For Shopify, DTC, ecommerce, and omnichannel brands, this makes loyalty communication more visible, timely, and connected to the channels customers already use.
Bring loyalty into your WhatsApp customer journey. Connect Nector with DelightChat to send wallet coin, coupon, referral, review, and expiry updates when selected customer actions happen in Nector. Book a Demo
Why DelightChat + Nector Makes Sense for Ecommerce Brands
DelightChat is not just a WhatsApp broadcast tool. It is built around customer support and WhatsApp marketing for ecommerce teams. DelightChat's help documentation describes its WhatsApp API as a way to send automated notifications, alerts, promotions, and personalized content based on triggers from systems such as a website, app, CRM, helpdesk, or other tools. It also explains that custom API automations in DelightChat define the message template used when the API is called.
That makes it a useful fit for loyalty workflows. Nector captures customer retention moments: wallet coins rewarded, coupons created, referrals, review requests, and coin expiry reminders. DelightChat helps turn those moments into WhatsApp messages through API-based automations.
| Nector loyalty moment | DelightChat WhatsApp opportunity |
|---|---|
| Wallet coins rewarded | Tell the customer what they earned |
| Coupon is created | Remind the customer that a reward coupon is ready |
| Referral activity | Send referral reward or next-step updates |
| Coin expiry | Remind customers before value expires |
| Review request | Ask customers to share feedback after purchase |
| Loyalty education | Explain how earning and redemption work |
This helps brands move beyond generic WhatsApp campaigns and send messages based on meaningful customer actions.
What the Nector + DelightChat Integration Does
The Nector + DelightChat integration connects selected Nector events with DelightChat WhatsApp automations, helping merchants connect DelightChat with Nector using the DelightChat API key, select Mobile as the common customer property, create an API-based automation inside DelightChat, use the DelightChat automation ID while creating a Nector event, send selected Nector events to DelightChat, map Nector properties to DelightChat template variables, and send test events before launch.
Nector's DelightChat integration guide highlights two commonly used events: Wallet Coins Rewarded and Coupon Is Created.
How the Nector + DelightChat Integration Workflow Works
Step 1: Open WhatsApp Marketing in Nector
Go to Integrations, click WhatsApp Marketing in the sidebar, and look for DelightChat. Then click Configure to open the DelightChat integration page.
Step 2: Create an API-Based Automation in DelightChat
To enable the integration, merchants first need an API-based automation inside DelightChat. DelightChat's own help guide explains that merchants can create a custom API automation by going to WhatsApp Marketing → Automations, clicking Create New Automation, choosing or creating a message template, and saving the automation. Once saved, DelightChat generates an Automation ID.
This automation defines the WhatsApp template that will be sent when Nector triggers the event.
Step 3: Copy the DelightChat API Key
After creating the automation, the merchant can find the API key on the automation page in DelightChat. Nector's setup guide instructs merchants to copy that API key and paste it into the Nector dashboard. This API key allows Nector to call DelightChat's WhatsApp automation when selected Nector events happen.
Step 4: Select Mobile as the Common Property
Under Choose Common Property, select Mobile. Nector's guide explains that the common property is the Nector user property used when sending the event. Since the integration sends WhatsApp messages, the customer's mobile number is the relevant identifier.
Step 5: Initialize the Integration
After adding the API key and selecting Mobile as the common property, click Initialize. Once the integration is enabled, Nector can send selected customer events to DelightChat for WhatsApp messaging.
Step 6: Note the DelightChat Automation ID
Before creating the event in Nector, copy the Automation ID from the DelightChat automation page. DelightChat's help guide explains that this Automation ID is generated when the custom API automation is created, and Nector's guide states that this ID must be used in the Nector event setup for the associated DelightChat automation.
Step 7: Create a Matching Event in Nector
Return to the DelightChat integration page inside Nector. Open the Events tab and click Create an Event. Then choose the Nector event that should notify DelightChat. Common examples include Wallet Coins Rewarded and Coupon Is Created.
Step 8: Add the DelightChat Automation ID
While creating the Nector event, add the DelightChat Automation ID. This tells Nector which DelightChat WhatsApp automation should be triggered when the selected event occurs. If the wrong automation ID is added, the wrong template may be triggered, or the message may not be sent correctly.
Step 9: Map Nector Properties to DelightChat Template Variables
If the DelightChat WhatsApp template uses variables, select the Nector properties in the exact order used in the template. Nector's guide gives two common examples:
| Template variable | Nector property |
|---|---|
| Customer name | user_name |
| Wallet coin amount | amount |
Step 10: Send a Test Event
Before going live, send a test event. Open the created event in Nector, click Send Test Event, and enter the mobile number where the test message should be sent. Nector's guide notes that the mobile number must already exist in the store's customer database.
Use Cases for Shopify and DTC Brands
1. Send Wallet Coins Rewarded Messages
Example: “Hi Riya, you just earned 100 coins. Use them on your next order.”
2. Send Coupon Created Messages
Example: “Your reward coupon is ready. Use it before your next checkout.”
3. Add Loyalty Context to WhatsApp Support
When Nector events are connected with DelightChat, support and marketing conversations can include loyalty context. A customer asking about a coupon, points balance, or reward can be guided with more relevant messaging. DelightChat's help center describes the product as helping DTC brands streamline messages across WhatsApp, Instagram, Facebook, email, and live chat while also supporting WhatsApp marketing use cases.
4. Send Referral Updates
Brands can use this to notify customers about referral progress, reward availability, or next steps.
5. Send Coin Expiry Reminders
A DelightChat WhatsApp reminder can help customers return before their coins expire.
6. Send Review Request Messages
Brands can use DelightChat to ask customers for feedback after purchase and, depending on the Nector setup, connect review participation with loyalty rewards.
7. Build API-Based Loyalty Notifications
DelightChat's custom WhatsApp API supports automated notifications, alerts, promotions, personalized content, and loyalty program updates. Its help documentation also lists loyalty programs as one of the example use cases for API-based messaging. That makes the Nector integration useful for teams that want specific loyalty triggers to power WhatsApp notifications without building the entire workflow from scratch.
What This Unlocks for Merchants
| Merchant benefit | Why it matters |
|---|---|
| More visible reward updates | Customers can receive WhatsApp messages when selected Nector events happen. |
| Better coupon follow-up | Created coupons are less likely to be forgotten. |
| Support + loyalty alignment | WhatsApp support conversations can include loyalty context. |
| Less manual messaging | Teams do not need to manually notify every customer after loyalty actions. |
| API-based automation | DelightChat automation IDs connect specific Nector events with specific WhatsApp templates. |
| Better personalization | Nector properties can be mapped into WhatsApp template variables. |
| More useful post-purchase engagement | Customers can be guided after earning, redeeming, reviewing, or referring. |
Nector + DelightChat vs Disconnected Loyalty and WhatsApp Tools
| Criteria | Disconnected setup | Nector + DelightChat |
|---|---|---|
| Loyalty visibility | Customers may earn coins but never receive a timely update. | Selected Nector events can trigger DelightChat WhatsApp automations. |
| Coupon reminders | Created coupons may be forgotten. | Coupon creation can trigger a WhatsApp message. |
| WhatsApp support | Support conversations may not include loyalty context. | Loyalty activity can become part of WhatsApp communication. |
| Referral updates | Referral communication may require manual follow-up. | Referral-related events can support WhatsApp messages. |
| Coin expiry | Customers may not know coins are expiring. | Expiry events can support reminder messages. |
| Review requests | Review workflows may sit outside WhatsApp. | Review request events can support WhatsApp follow-up. |
| Template personalization | Messages may use limited context. | Nector properties can populate DelightChat template variables. |
| Testing | Issues may only appear after launch. | Nector test events help validate message delivery before launch. |
Integration Use Case Comparison
| Integration use case | Merchant problem | How DelightChat helps | How Nector adds retention value | Result for the brand |
|---|---|---|---|---|
| Wallet coins rewarded | Customers forget earned value. | Sends a WhatsApp automation. | Provides the wallet reward event and coin amount. | Customers notice rewards faster. |
| Coupon is created | Customers generate coupons but may not use them. | Sends coupon-ready messages. | Tracks coupon creation from wallet coins. | Better reward usage visibility. |
| Referral update | Referrers may not know what happened next. | Sends referral-related WhatsApp updates. | Supplies referral event context. | Referral engagement stays active. |
| Coin expiry | Unused coins expire unnoticed. | Sends expiry reminders. | Supplies expiry event context. | Customers get a reason to return. |
| Review request | Feedback needs a timely nudge. | Sends review request messages. | Connects reviews with loyalty workflows. | Reviews and retention support each other. |
| Support context | Support teams may not see loyalty actions. | Centralizes customer communication. | Supplies loyalty event context. | Customers receive more relevant help. |
Where This Fits in the Nector Retention Ecosystem
Nector is the loyalty, referrals, and reviews layer. DelightChat is the WhatsApp marketing and support communication layer. Together, they help brands turn loyalty actions into customer conversations.
| Nector layer | DelightChat role |
|---|---|
| Wallet coins | Send wallet coins rewarded messages |
| Coupons | Send coupon created messages |
| Referrals | Send referral updates |
| Reviews | Send review request or review reward messages |
| Coin expiry | Send expiry reminders |
| Customer activity | Trigger API-based WhatsApp automations |
| Support context | Help teams communicate loyalty value inside customer conversations |
Nector creates the loyalty event, and DelightChat helps turn that event into a WhatsApp message customers can act on.
Who Should Use the Nector + DelightChat Integration?
Best-fit brands
- Use Nector for loyalty, referrals, reviews, wallet coins, or rewards.
- Use DelightChat for WhatsApp marketing, support, or customer communication.
- Want to send WhatsApp updates based on loyalty activity.
- Want support and marketing conversations to include loyalty context.
- Sell through Shopify, DTC, ecommerce, or omnichannel journeys.
Teams that benefit most
- CRM marketers
- Retention marketers
- Ecommerce managers
- DTC founders
- WhatsApp marketing teams
- Customer support teams
- Loyalty program managers
- Customer experience teams
How to Get Started
What you need before setup
- Active Nector account
- Active DelightChat account
- DelightChat API-based automation
- DelightChat API key
- DelightChat Automation ID
- Mobile selected as the common property
- WhatsApp template content inside DelightChat
- List of Nector events to send to DelightChat
- Nector properties needed for template variables
- Test mobile number that exists in the store customer database
What to configure carefully
- Whether the DelightChat API automation is created and active.
- Whether the API key is copied from the correct automation page.
- Whether the correct Automation ID is used in Nector.
- Whether Mobile is selected as the common property.
- Whether template variables are mapped in the correct order.
- Whether the selected Nector event matches the WhatsApp message content.
- Whether the test mobile number exists in the customer database.
- Whether the WhatsApp message is clear, accurate, and compliant.
What to test before launch
- Whether the DelightChat integration initializes successfully in Nector.
- Whether the selected event is created in Nector.
- Whether the DelightChat Automation ID is correct.
- Whether variables such as customer name and coin amount appear correctly.
- Whether the test mobile number exists in the customer database.
- Whether the WhatsApp message is delivered.
- Whether DelightChat analytics show message status.
- Whether duplicate or repeated event messages are handled correctly.
How to measure success
Track these metrics after launch:
- WhatsApp delivery rate
- WhatsApp read or response rate
- Click-through rate from WhatsApp messages
- Wallet coin redemption after WhatsApp messages
- Coupon usage after coupon reminders
- Referral follow-up engagement
- Review request completion
- Coin expiry recovery
- Support tickets related to wallet coins, coupons, or rewards
- Repeat purchases from customers receiving loyalty WhatsApp messages
The goal is not to send more WhatsApp messages. The goal is to make loyalty value visible at moments when it can influence the customer's next action.
Final Thoughts
The Nector + DelightChat integration is valuable because it connects loyalty activity with customer communication.
Nector helps brands manage wallet coins, coupons, rewards, referrals, reviews, and retention workflows. DelightChat helps brands manage customer conversations and WhatsApp marketing automations. When both systems work together, a customer action in Nector can become a timely WhatsApp update through DelightChat.
For Shopify, DTC, ecommerce, and omnichannel brands, this makes loyalty easier for customers to notice and use. Instead of keeping reward value hidden inside a dashboard, brands can bring that value into WhatsApp, where customers already ask questions, reply to updates, and engage after purchase.
Want to connect loyalty, referrals, reviews, and WhatsApp workflows across your ecommerce stack? Book a Nector demo.
Nector integrates with 70+ tools including Shopify, WooCommerce, Magento, Klaviyo, GoKwik, Judge.me, Mailchimp, WebEngage, Shiprocket, LogicERP, and more. Explore all Nector integrations →
FAQs
What is the Nector + DelightChat integration?
The Nector + DelightChat integration connects selected Nector customer events with DelightChat WhatsApp automations, allowing brands to send WhatsApp messages when loyalty, reward, coupon, referral, review, or expiry events happen in Nector.
How does the Nector + DelightChat integration work?
Merchants configure DelightChat inside Nector, add the DelightChat API key, select Mobile as the common property, initialize the integration, create an API-based automation in DelightChat, add the DelightChat Automation ID while creating a Nector event, map properties, and send a test event.
What events can Nector send to DelightChat?
Nector's guide highlights Wallet Coins Rewarded and Coupon Is Created as two commonly used events. It also says events can be sent for referrals, coin expiry notifications, review requests, and more.
Can DelightChat send WhatsApp messages for Nector events?
Yes. Nector's help guide says WhatsApp messages can be sent through DelightChat for various events that occur in Nector, such as when a customer is rewarded with wallet coins.
How do DelightChat automations work with Nector events?
Merchants create an API-based automation in DelightChat, copy the Automation ID, and use that ID while creating the matching event in Nector. When the selected Nector event occurs, Nector can trigger the associated DelightChat automation.
