Nector + Freshmarketer Integration: Turn Loyalty Events Into Automated Email Journeys

Most retention teams already have email journeys in place.

They may have welcome emails, post-purchase flows, win-back campaigns, abandoned cart reminders, and seasonal promotions. But many of these journeys are still built around broad purchase behavior.

A customer bought something.

A customer abandoned checkout.

A customer has not purchased in 30 days.

A customer clicked a campaign.

These are useful signals, but they do not show the full loyalty story.

A customer who earns wallet coins is actively engaging with the brand. A customer who creates a coupon using wallet coins is showing redemption intent. A customer who refers someone is showing advocacy. A customer approaching coin expiry may need a timely reminder to return.

These actions should not stay hidden inside a loyalty dashboard.

The Nector + Freshmarketer integration helps brands send selected loyalty events from Nector into Freshmarketer. Once the event is available in Freshmarketer, teams can use it as a trigger inside Journeys and send automated emails based on real customer loyalty activity.

For Shopify, DTC, ecommerce, retail, and omnichannel brands, this creates a more connected retention stack. Nector captures loyalty, referral, review, coupon, and wallet activity. Freshmarketer helps turn those events into automated customer journeys.

Connect Nector with Freshmarketer to trigger automated emails when customers earn wallet coins, create coupons, refer friends, or engage with your loyalty program.

Quick Answer: What Is the Nector Freshmarketer Integration?

The Nector Freshmarketer integration sends selected customer activity events from Nector to Freshmarketer. Merchants configure Freshmarketer inside Nector using the Bundle Alias and API Key from Freshmarketer, select Email as the common property, create Nector events, send a test event, and then use those events as triggers inside Freshmarketer Journeys.

In simple terms, Nector captures the loyalty event. Freshmarketer uses that event as a journey trigger. The customer receives an automated email based on their loyalty activity.

Why Loyalty Events Matter Inside Freshmarketer?

Email journeys become stronger when they react to specific customer behavior.

If every customer receives the same campaign, the message may not match their actual stage in the loyalty journey. A customer who just earned wallet coins needs a different message from someone who just created a coupon. A customer who referred a friend needs a different follow-up from someone whose coins are about to expire.

Nector events add loyalty context to Freshmarketer journeys.

When these signals flow into Freshmarketer, brands can build more relevant journeys. Instead of sending broad promotional emails, teams can trigger messages based on what the customer actually did inside Nector.

This makes email automation more useful for retention, reward education, and repeat purchase journeys.

What the Nector Freshmarketer Integration Does?

The Nector Freshmarketer integration connects loyalty-related Nector events with Freshmarketer Journeys.

At a product level, the integration helps merchants:

• Configure Freshmarketer from the Email & WhatsApp Marketing section in Nector.
• Add the Bundle Alias and API Key from Freshmarketer.
• Select Email as the common customer property.
• Initialize the integration inside Nector.
• Create Nector events that should be sent to Freshmarketer.
• Send events such as Wallet Coins Rewarded and Coupon Is Created.
• Send a test event so the event becomes available inside Freshmarketer.
• Use the Nector event as a trigger inside Freshmarketer Journeys.
• Create email journeys for reward updates, coupon reminders, referrals, expiry notifications, and review requests.

This is a customer engagement automation integration.

It is not a checkout integration, POS integration, or review collection integration. Freshmarketer sits in the email automation layer, while Nector acts as the loyalty, referrals, and reviews layer.

How the Nector Freshmarketer Integration Workflow Works?

Step 1: Open Email & WhatsApp Marketing in Nector

The setup starts inside the Nector dashboard.

Go to the Integrations page. From the sidebar, click Email & WhatsApp Marketing. Scroll through the list and look for Freshmarketer.

Click Configure to open the Freshmarketer integration page.

This is where the merchant begins connecting Nector loyalty activity with Freshmarketer journeys.

Step 2: Get the Bundle Alias and API Key from Freshmarketer

To enable the integration, merchants need two details from Freshmarketer:

• Log in to the Freshmarketer dashboard.
• From the left-side menu, click Account Settings.
• Search for API and open API Settings.
• Complete the verification step if required. Then copy the API Key and Bundle Alias.

These credentials are needed before Nector can send selected events to Freshmarketer.

Step 3: Paste the credentials into Nector

Return to the Freshmarketer integration page inside Nector.

Paste the Bundle Alias and API Key into the required fields.

Make sure both values are copied correctly. If the API Key or Bundle Alias is incorrect, the integration may not initialize properly.

Step 4: Select Email as the common property

Under Choose Common Property, select Email.

The common property is the Nector user property used when sending the event to Freshmarketer. In this integration, Email is used as the mode of communication and customer identifier.

This step matters because Freshmarketer journeys need to identify the right customer profile before sending an email.

If the email ID does not exist in the customer database of the store, the test event or journey may not work as expected.

Step 5: Initialize the integration

After adding the Bundle Alias, API Key, and common property, click Initialize.

Once the integration is enabled, the Freshmarketer integration page will show the connected view inside Nector.

At this point, the technical connection is active. The next step is to decide which Nector events should be sent to Freshmarketer.

Step 6: Create an event in Nector

After enabling the integration, switch to the Events tab.

Click Create An Event. This opens the event setup screen where the merchant chooses which Nector event should notify Freshmarketer.

The two most relevant and commonly used events are:

These events connect loyalty earning and reward redemption with customer communication.

For example, if a merchant wants to send an email whenever wallet coins are rewarded, they can select Wallet Coins Rewarded as the event. Freshmarketer will be selected by default as the destination.

After entering the required details, click Create.

Step 7: Send a test event

Before building a Freshmarketer journey, send a test event from Nector.

Open the event you created and click Send Test Event. A popup will appear where you can enter the email ID for the test.

The email ID used for the test must already exist in the customer database of the store.

This step is important because sending a test event makes the event available inside the Freshmarketer dashboard. After that, the merchant can create a Freshmarketer Journey using the Nector event as the trigger.

Step 8: Create a Journey in Freshmarketer

After sending the test event, go to the Freshmarketer dashboard.

Open Journeys and click Create Journey. Then choose Create from scratch. Enter the journey name and save it.

The Nector guide recommends ticking the option that allows the same visitor or customer to enter the journey multiple times. This is useful because a customer may earn wallet coins more than once, create multiple coupons, or trigger the same loyalty event at different points in the journey.

Step 9: Add the On Shopify Event trigger

Inside the Freshmarketer journey builder, drag and drop On Shopify Event.

For the wallet reward example, select the custom event trigger walletreward_create.

This trigger becomes available after a sample event has been sent from Nector. A sample event can be sent by manually adding coins to a customer account in Nector or by sending a test event through the integration setup.

If the brand wants to create flows for a separate event, the Nector guide recommends contacting the Nector team.

Step 10: Add the Send Email action

After selecting the event trigger, drag and drop Send Email and connect it to the previous trigger.

Click Choose your email and then Create Journey Email.

Freshmarketer allows merchants to select a predefined email template or create an email from scratch. The message should clearly explain the loyalty action that triggered the journey.

For example:

“You just earned 150 wallet coins. Use them on your next order.”

After customizing the email and filling the required details, click Publish.

Step 11: Add Exit Journey and start the journey

After the email is published, drag and drop Exit Journey and connect it to the previous flow, such as On Sent.

Finally, click Start Journey.

The journey is now live. When the selected Nector event occurs, Freshmarketer can trigger the email journey.

Example Journey: Wallet Coins Rewarded

Here is how the integration can work in practice.

• A customer places an order and earns wallet coins in Nector.
• Nector sends the Wallet Coins Rewarded event to Freshmarketer.
• Freshmarketer uses walletreward_create as the journey trigger.
• The customer receives an email such as:

“You just earned 150 wallet coins. Use them on your next order.”

The journey can then continue based on the brand’s retention strategy.

This turns a loyalty action into a structured email journey.

Key Use Cases for Shopify and DTC Brands

1. Reward-earned emails

When customers earn wallet coins, they should understand what they earned and how to use it.

A Freshmarketer journey can turn the Wallet Coins Rewarded event into a clear reward update email.

Example:

“Your latest order earned you 120 wallet coins. Use them on your next purchase.”

This helps customers notice the value created by the loyalty program.

2. Coupon-created reminders

A customer who creates a coupon has already shown redemption intent.

The Coupon Is Created event can trigger a Freshmarketer email reminding the customer that their coupon or discount is ready to use.

This helps reduce the gap between creating a reward and completing another order.

3. Referral follow-up journeys

Referral activity is a strong advocacy signal.

If a customer refers someone, brands can use Freshmarketer to send follow-up emails about referral status, reward eligibility, or next steps.

This helps keep referral participation active after the first share.

4. Coin expiry notifications

Unused loyalty value can become a missed retention opportunity.

If coins are close to expiry, brands can use Freshmarketer to send reminders before the value is lost.

These reminders work best when they are timely and clearly connected to the customer’s wallet balance.

5. Review request journeys

Review requests are part of the post-purchase journey.

Nector events can support review request communication through Freshmarketer, helping brands connect review collection with retention messaging.

6. Loyalty education for first-time buyers

Many first-time customers do not fully understand how a loyalty program works.

Freshmarketer journeys can help explain:

• How wallet coins are earned
• How customers can redeem coins
• How coupons are created
• How referrals work
• How reviews connect with rewards
• When loyalty value may expire

This helps customers understand why they should return.

7. Loyalty-based customer segmentation

Once Nector events are available inside Freshmarketer, brands can build more useful customer journeys.

Examples include:

• Customers who earned wallet coins but did not redeem
• Customers who created coupons
• Customers who participated in referrals
• Customers who received expiry reminders
• Customers who responded to review requests
• Customers who repeatedly engage with loyalty actions

These segments help teams move away from one-size-fits-all email marketing.

What This Unlocks for Merchants?

The main value is not just sending data to Freshmarketer.

The real value is helping retention teams act on loyalty behavior at the right time.

Nector + Freshmarketer vs Disconnected Loyalty and Email Tools

Integration Use Case Comparison

Where This Fits in the Nector Retention Ecosystem?

Nector is the loyalty, referrals, and reviews layer. Freshmarketer is the email journey and customer engagement layer.

Together, they help brands turn loyalty activity into automated customer communication.

Nector creates the loyalty event, and Freshmarketer helps communicate it to the customer.

Who Should Use the Nector Freshmarketer Integration?

Best-fit brands

This integration is a strong fit for brands that:

• Use Nector for loyalty, referrals, reviews, wallet coins, or rewards.
• Use Freshmarketer for email journeys or marketing automation.
• Want to trigger emails from loyalty behavior.
• Want customers to notice wallet coins, coupons, referrals, or review requests.
• Want to reduce manual CRM work.
• Want to improve reward education after purchase.
• Sell through Shopify, DTC, ecommerce, retail, or omnichannel journeys.

Not-best-fit brands

This may not be the right immediate priority if:

• You do not use Freshmarketer.
• Your Nector loyalty program is not live yet.
• Customer email addresses are missing or inconsistent.
• You cannot access the Freshmarketer Bundle Alias or API Key.
• You have not decided which Nector events should trigger Freshmarketer journeys.
• You are not ready to send and test events before launch.
• You expect guaranteed campaign performance without improving messaging strategy.

Teams that benefit most

• Retention marketers
• CRM teams
• Growth managers
• Lifecycle marketers
• Ecommerce managers
• DTC founders
• Loyalty program managers
• Customer engagement teams

How to Get Started?

What you need before setup

Before connecting Nector and Freshmarketer, prepare:

• Active Nector account
• Active Freshmarketer account
• Access to the Nector Integrations page
• Freshmarketer Bundle Alias
• Freshmarketer API Key
• Email selected as the common property
• Customer email addresses in the store database
• List of Nector events to send to Freshmarketer
• Journey plan for each event
• Email copy for each journey
• Test customer email ID that already exists in your store database

What to configure carefully

Pay attention to:

• Whether Freshmarketer is configured under Email & WhatsApp Marketing in Nector.
• Whether the Bundle Alias is copied correctly.
• Whether the API Key is copied correctly.
• Whether Email is selected as the common property.
• Whether the selected Nector event matches the intended Freshmarketer journey.
• Whether the test email ID exists in your customer database.
• Whether the event appears inside Freshmarketer after sending a test event.
• Whether the On Shopify Event trigger is mapped correctly.
• Whether the journey allows repeat entry if the same customer can trigger the event more than once.
• Whether the message copy accurately reflects the loyalty action.

What to test before launch

Before launching customer-facing journeys, test:

• Whether the Freshmarketer integration initializes successfully in Nector.
• Whether the selected event is created correctly.
• Whether the test event is sent from Nector.
• Whether the event becomes available inside Freshmarketer.
• Whether walletreward_create appears as a custom event trigger for wallet rewards.
• Whether the Send Email action is connected properly.
• Whether the email content explains the loyalty action clearly.
• Whether Exit Journey is connected after the email is sent.
• Whether the journey starts successfully.
• Whether consent and unsubscribe rules are followed.

How to measure success?

Track these metrics after launch:

• Number of Nector events sent to Freshmarketer
• Freshmarketer journey trigger volume
• Reward-earned email open rate
• Reward-earned email click rate
• Coupon reminder engagement
• Coupon redemption after journey exposure
• Referral follow-up engagement
• Review request completion
• Coin expiry recovery
• Repeat purchases from customers exposed to loyalty-triggered journeys
• Unsubscribes or complaints from loyalty-related emails

The goal is not to automate every event. The goal is to choose the loyalty moments where customer communication helps shoppers take the next step.

Final Thoughts

The Nector Freshmarketer integration is valuable because it connects loyalty behavior with automated email journeys.

Nector helps brands manage wallet coins, loyalty points, coupons, referrals, reviews, and retention workflows. Freshmarketer helps brands create customer journeys and send automated emails. When both systems work together, a customer action inside Nector can become a timely email through Freshmarketer.

For Shopify, DTC, ecommerce, retail, and omnichannel brands, this matters because loyalty data should not stay hidden in the backend. Customers need to know when they earn coins, create coupons, receive referral updates, or have loyalty value waiting for them.

That is how loyalty becomes part of the customer lifecycle journey, not just a points balance in the background.

Want to connect loyalty, referrals, reviews, and email journeys across your ecommerce stack? Book a Nector demo.