A lot of ecommerce WhatsApp marketing starts with the same few flows: cart recovery, order updates, COD confirmation, and promotional broadcasts.

Those flows are useful, but they do not always use one of the strongest signals a brand already has: loyalty activity.

When a customer earns wallet points, creates a coupon, refers a friend, or responds to a review request, that action says something important. The customer is not just browsing; they are engaging with the brand. If those events stay inside the loyalty platform, retention teams miss an opportunity to turn loyalty activity into timely customer communication.

The Nector + Interakt integration helps solve this by sending loyalty-related events from Nector to Interakt. Once connected, merchants can use Interakt to create event-based WhatsApp and email journeys around Nector activity, including loyalty communications, referrals, and review events. Nector's help guide explains that the integration sends loyalty-related communications, referrals, and review events to Interakt, where brands can use WhatsApp and email for event-based customer journeys.

For Shopify, DTC, ecommerce, and omnichannel brands, this helps turn Interakt from a WhatsApp communication tool into a loyalty-aware retention channel.

Turn loyalty activity into customer journeys. Connect Nector with Interakt to trigger WhatsApp and email messages when customers earn rewards, create coupons, refer friends, or interact with your loyalty program. Book a Demo

Why WhatsApp and Email Journeys Matter for Loyalty Programs

Loyalty programs create moments that customers need to notice.

A wallet point reward, a coupon creation event, a referral update, or a review request can all encourage the customer to return. But the customer may not log in to check their reward balance. They may not remember the coupon they created. They may miss the value of the loyalty program unless the brand communicates it clearly.

That is where WhatsApp and email journeys become important.

Interakt is listed on the Shopify App Store as a WhatsApp marketing app that supports marketing and support workflows, including abandoned cart reminders, bulk WhatsApp campaigns, order updates, COD order confirmation, and shared team inbox use cases. Nector, on the other hand, manages loyalty, referrals, reviews, rewards, and customer retention workflows.

Together, Nector and Interakt help brands connect retention activity with customer communication.

This makes communication more relevant because messages are tied to actual customer actions instead of generic campaign schedules.

What the Nector + Interakt Integration Does

The Nector + Interakt integration connects selected Nector events with Interakt campaigns and journeys, helping merchants connect Interakt with Nector using a private API key, select Mobile Number as the common property, send selected Nector loyalty, referral, and review events to Interakt, create events inside Nector such as Wallet Point Rewarded, use those events as triggers inside Interakt campaigns, build WhatsApp and email journeys based on Nector events, and test event delivery before launching customer-facing campaigns.

Nector's setup guide says merchants should select Mobile Number as the common property because it is the key identifier used by Interakt.

How the Nector + Interakt Integration Workflow Works

Step 1: Open WhatsApp Marketing in Nector

The setup starts inside the Nector dashboard. Merchants go to Integrations, select WhatsApp Marketing, and open the Interakt configuration option. From there, they click Configure to open the Interakt integration setup screen.

Step 2: Select Mobile Number as the Common Property

Inside the configuration screen, the merchant selects the common property. For this integration, Nector's guide says to choose Mobile Number because Interakt uses it as the key customer identifier.

Step 3: Retrieve the Secret Key From Interakt

Next, the merchant opens the Interakt dashboard and goes to Settings from the top-right corner. Inside Settings, they open Developer Settings, locate the Secret Key, and copy it. Nector's guide instructs merchants to paste this key into the Private API Key field in Nector.

Step 4: Initialize the Integration in Nector

After adding the Interakt secret key to the Private API Key field, the merchant clicks Initialize. This activates the integration between Nector and Interakt. Once initialized, the merchant can create events in Nector and send them to Interakt.

Step 5: Create an Event in Nector

After the integration is initialized, the merchant creates the events they want Nector to send to Interakt. Nector uses Wallet Point Rewards as the test event type to verify that events are being pushed to Interakt. After configuring the event, the merchant clicks Create, and the event starts sending from Nector to Interakt.

Step 6: Create a Campaign or Journey in Interakt

Once the event is available in Interakt, the merchant sets up a campaign or journey. Nector's guide says merchants should go to Campaigns in Interakt, create a new campaign from scratch, name the campaign, set it as an ongoing campaign, select a template, and then define the trigger.

Step 7: Use the Nector Event as the Trigger

Inside the Interakt campaign setup, the merchant chooses the trigger type “after the customer does an event” and then selects the Nector event. Nector's guide shows the Wallet Reward Create Event becoming available in Interakt and being used as the campaign trigger. From there, brands can design WhatsApp and email journeys based on their requirements.

Step 8: Test Before Launch

Before sending customer-facing messages, merchants should test the full workflow: whether the Nector integration initializes successfully, whether the correct common property is selected, whether the Interakt secret key is copied correctly, whether the selected Nector event is created, whether the event appears inside Interakt, whether the Interakt campaign trigger uses the right event, whether the message template matches the customer action, and whether the test customer has the correct mobile number.

Use Cases for Shopify and DTC Brands

1. Send Wallet Points Rewarded Messages

Example message: “Hi Riya, you just earned 100 points. Use them on your next order.”

2. Send Coupon Created Reminders

Example message: “Your reward coupon is ready. Apply it to your next purchase.”

3. Trigger Referral Follow-Ups

Brands can notify customers when a referral is completed, explain reward availability, or encourage them to refer another friend. Nector's help article states that referral-related communications can be sent to Interakt as part of the integration workflow.

4. Send Review Request Journeys

With Nector and Interakt connected, review-related events can support WhatsApp or email journeys that ask customers for feedback, explain review rewards, or bring them back to the store after review submission.

5. Build Loyalty Education Flows

Brands can use Interakt journeys to explain how points are earned, how rewards are redeemed, how coupons work, how referrals work, how reviews can be rewarded, and when points or coins may expire.

6. Add Loyalty Context to WhatsApp Campaigns

When Nector events are connected, WhatsApp messaging can become more loyalty-aware. Instead of only sending broad promotional campaigns, brands can send messages based on what the customer actually did inside the loyalty program.

7. Re-Engage Customers With Available Reward Value

A customer with earned points or a created coupon already has a reason to return. The Nector + Interakt integration helps brands communicate that reason through WhatsApp or email, making reward value more visible and actionable.

What This Unlocks for Merchants

Nector + Interakt vs Disconnected Loyalty and WhatsApp Tools

Integration Use Case Comparison

Where This Fits in the Nector Retention Ecosystem

Nector is the loyalty, referrals, and reviews layer. Interakt is the WhatsApp and email engagement layer. Together, they help brands turn customer activity into customer communication.

Nector creates the loyalty event, and Interakt helps turn that event into a WhatsApp or email journey.

Who Should Use the Nector + Interakt Integration?

Best-fit brands

• Use Nector for loyalty, referrals, reviews, wallet points, or rewards.
• Use Interakt for WhatsApp marketing, campaigns, support, or email journeys.
• Want to trigger WhatsApp or email communication from loyalty activity.
• Want customers to notice reward value faster.
• Sell through Shopify, DTC, ecommerce, or omnichannel journeys.

Teams that benefit most

• CRM marketers
• Retention marketers
• Ecommerce managers
• DTC founders
• WhatsApp marketing teams
• Customer support teams
• Loyalty program managers
• Customer experience teams

How to Get Started

What you need before setup

• Active Nector account
• Active Interakt account
• Access to Interakt Developer Settings
• Interakt Secret Key
• Mobile Number selected as common property
• Customer mobile numbers in your store database
• List of Nector events to send to Interakt
• Interakt message templates or campaign templates
• Test customer profile
• Campaign copy for each event journey

What to configure carefully

• Whether the mobile number is selected as the common property
• Whether the Interakt Secret Key is copied correctly
• Whether the Nector event is created correctly
• Whether the event appears inside Interakt
• Whether the campaign trigger is set to “After customer does an event”
• Whether the selected event matches the message content
• Whether the message is appropriate for WhatsApp or email
• Whether customer consent and opt-in rules are respected

What to test before launch

• Whether the integration initializes successfully.
• Whether the selected Nector event is created.
• Whether the event is pushed to Interakt.
• Whether the event appears as an Interakt campaign trigger.
• Whether the correct customer receives the message.
• Whether the message content matches the customer action.
• Whether the coupon, wallet point, referral, or review details are accurate.
• Whether duplicate or repeated events are handled correctly.
• Whether opt-out and compliance settings are respected.

How to measure success

Track these metrics after launch:

• Interakt campaign trigger volume
• WhatsApp delivery rate
• WhatsApp read rate
• Email open and click rate, if used
• Wallet point redemption after messages
• Coupon usage after reminder journeys
• Referral follow-up engagement
• Review request completion
• Repeat purchases from customers receiving loyalty-triggered messages
• Opt-outs, complaints, or support tickets related to campaign messages

The goal is not to automate every event. The goal is to choose the loyalty moments where communication helps the customer take the next step.

Final Thoughts

The Nector + Interakt integration is valuable because it connects loyalty activity with customer engagement.

Nector helps brands manage wallet points, rewards, referrals, reviews, coupons, and retention workflows. Interakt helps brands communicate with customers through WhatsApp and email journeys. When both systems work together, a customer action in Nector can become a timely message in Interakt.

That matters because loyalty programs should not live only inside a dashboard. Customers need to know what they earned, how to use it, and why they should come back.

For Shopify, DTC, ecommerce, and omnichannel brands, this integration helps turn loyalty events into WhatsApp and email journeys that are timely, relevant, and easier for customers to act on.

Want to connect loyalty, referrals, reviews, and WhatsApp workflows across your ecommerce stack? Book a Nector demo.

Nector integrates with 70+ tools including Shopify, WooCommerce, Magento, Klaviyo, GoKwik, Judge.me, Mailchimp, WebEngage, Shiprocket, LogicERP, and more. Explore all Nector integrations →