Nector + Omnisend Integration: Turn Loyalty and Referral Events Into Automated Customer Flows

Most ecommerce teams already send lifecycle emails.

Welcome flows, abandoned cart flows, post-purchase flows, win-back flows, and campaign newsletters are common parts of the retention stack. But many of those flows are still built around purchase activity alone.

That leaves out one important layer of customer behavior: loyalty activity.

A customer who earns wallet points is showing recent engagement. A shopper who creates a reward coupon is closer to redemption. A customer who refers someone is showing advocacy. These actions are not just loyalty events. They are useful customer engagement signals.

The Nector + Omnisend integration helps brands bring those signals into their email and SMS automation workflow.

With this integration, merchants can send selected loyalty and referral-related events from Nector to Omnisend. Those events can then be used as triggers in Omnisend automations, allowing brands to send timely customer messages when actions happen inside the loyalty program.

For Shopify, DTC, ecommerce, and omnichannel brands, this connects two important parts of the retention stack: Nector as the loyalty, referrals, and reviews platform, and Omnisend as the ecommerce marketing automation layer.

Turn loyalty behavior into automated customer journeys. Connect Nector with Omnisend to trigger emails and messages when customers earn points, create coupons, refer friends, or engage with your rewards program.

Quick Answer: What Is the Nector Omnisend Integration?

The Nector Omnisend integration connects Nector loyalty and referral events with Omnisend automations. Merchants configure Omnisend inside Nector, select Email as the common property, generate an Omnisend API key, create events in Nector, and then use those events as triggers inside Omnisend flows.

In simple terms, Nector captures the loyalty event. Omnisend turns that event into an automated customer message.

Why Loyalty Events Matter Inside Omnisend?

Omnisend is built for ecommerce marketing automation across channels such as email and SMS. That makes it useful for customer lifecycle messaging.

But lifecycle automation becomes stronger when it can react to loyalty behavior, not just purchase behavior.

A customer who has earned points is in a different moment from a customer who has not engaged with the loyalty program. A customer who created a coupon is closer to buying again than someone who only opened a campaign. A customer who refers a friend is showing brand advocacy.

These are useful signals for retention teams.

When these signals flow into Omnisend, brands can build more relevant flows.

Instead of sending only generic newsletters or broad post-purchase emails, teams can trigger messages based on what the customer actually did inside Nector.

What does the Nector Omnisend Integration do?

The Nector Omnisend integration lets merchants send selected Nector events to Omnisend.

At a product level, the integration helps merchants:

• Connect Omnisend with Nector from the Email Marketing integrations section.
• Select Email as the common property for customer matching.
• Generate a private API key in Omnisend.
• Assign Full Access permissions to the Omnisend API key.
• Paste the API key into Nector.
• Initialize the integration.
• Create loyalty or referral-related events inside Nector.
• Send those events from Nector to Omnisend.
• Use Nector events as automation triggers inside Omnisend.
• Build separate or combined Omnisend flows for different Nector events.

This is an email and marketing automation integration. Its purpose is to help brands make loyalty and referral behavior usable inside Omnisend flows.

How the Nector Omnisend Integration Workflow Works?

Step 1: Open Email Marketing integrations in Nector

The setup starts inside the Nector dashboard.

Go to the Integrations area from the left-hand navigation menu. Under Integrations, select Email Marketing to view the list of supported email platforms.

Find Omnisend and click Configure.

This opens the Omnisend configuration page inside Nector.

Step 2: Select Email as the common property

After opening the Omnisend configuration page, Nector asks you to choose the Common Property.

For this integration, select Email.

The common property is the customer identifier used to sync contacts and associate Nector events with the correct customer inside Omnisend. Since Omnisend is used for email and marketing automation, Email is the correct identifier for this setup.

This step is important because event-triggered flows only work properly when the customer is matched correctly across both platforms.

Step 3: Generate a private API key in Omnisend

Next, open your Omnisend account in a new tab.

Go to Store Settings and then open the API section. On the API page, click Create API Key.

Give the API key a clear name, such as:

• Nector Integration
• Nector Loyalty Events
• Nector Omnisend Connection

Use a name your team can recognize later.

Step 4: Assign Full Access permissions

When creating the API key in Omnisend, assign Full Access permissions.

This allows Nector to fully communicate with Omnisend for the integration workflow.

After confirming the permissions, Omnisend will generate the API key.

Copy the newly generated API key.

Step 5: Paste the API key into Nector

Return to the Omnisend configuration page inside Nector.

Paste the copied Omnisend API key into the Private API Key field.

Then click Initialize to activate the integration.

After initialization is completed successfully, Nector and Omnisend are connected.

Step 6: Create events in Nector

Once the integration is active, go to the Events section in Nector.

This is where you define which Nector events should be sent to Omnisend.

For example, you can create an event such as Wallet Point Rewarded. This event indicates that whenever a customer receives wallet points in Nector, the event can be sent to Omnisend and used inside an automation flow.

You can also create additional loyalty or referral-related events depending on your retention strategy and available Nector event setup.

Step 7: Let Nector events flow into Omnisend

After an event is created and saved in Nector, that event starts flowing from Nector to Omnisend when it occurs.

For example, if a customer earns wallet points, the Wallet Point Rewarded event can be sent to Omnisend.

Once the event reaches Omnisend, it becomes available as a trigger inside Omnisend automations.

Step 8: Create a new flow in Omnisend

Now switch to your Omnisend account.

Go to the Automations section and create a new flow.

In the trigger configuration, search for the event coming from Nector. For example, if you created a Wallet Point Rewarded event in Nector, you may see the corresponding wallet reward event available in Omnisend.

Select the Nector event as the trigger.

Step 9: Build the customer journey

After selecting the Nector event trigger, build the rest of the Omnisend flow.

For example, when wallet points are rewarded, the flow can send an email such as:

"You just earned 150 reward points. Use them on your next order."

The flow can also include additional steps, such as:

• Email message
• SMS message, if used in the merchant's Omnisend setup
• Delay step
• Reminder message
• Conditional branch
• Exit condition

The exact journey should depend on the customer action and the brand's communication strategy.

Step 10: Repeat for multiple Nector events

The same setup can be repeated for multiple Nector events.

A brand can create separate flows for different loyalty moments or combine multiple Nector events into a broader retention journey.

For example:

• Wallet points rewarded flow
• Coupon created flow
• Referral reward flow
• Loyalty education flow
• Reward reminder flow

This helps brands build a more complete retention communication system inside Omnisend.

Example Flow: Wallet Point Rewarded

Here is a practical example of how the integration can work.

"A customer places an order and earns wallet points in Nector. Nector sends the Wallet Point Rewarded event to Omnisend. Omnisend uses that event as the automation trigger."

The customer receives an email such as:

"Your latest order earned you 120 reward points. Use them on your next purchase."

From there, the flow can continue based on customer behavior.

This turns loyalty activity into customer messaging that is timely and useful.

Key Use Cases for Shopify and DTC Brands

1. Send reward-earned emails

When customers earn wallet points, they should understand what they earned and how to use it.

The Nector Omnisend integration can help trigger a message whenever a Wallet Point Rewarded event occurs.

This makes the rewards program more visible after purchase.

2. Trigger coupon-created flows

A customer who creates a coupon has already shown interest in using their loyalty value.

Brands can use Omnisend to remind customers that the coupon is ready and encourage them to return before they forget.

This helps reduce the gap between reward creation and reward usage.

3. Automate referral follow-ups

Referral activity is a valuable retention and acquisition signal.

When referral-related events are sent from Nector to Omnisend, brands can create flows that explain reward status, referral next steps, or friend-invite reminders.

This helps keep referral participation active after the first share.

4. Educate customers about the loyalty program

Not every customer understands a loyalty program after one purchase.

Omnisend flows can help educate customers about:

• How points are earned
• How rewards are redeemed
• How coupons work
• How referrals work
• How to use rewards on the next order

This is especially useful for first-time buyers who need a clear reason to return.

5. Build loyalty-based segmentation

Once Nector events are available in Omnisend, brands can think beyond basic purchase segments.

Examples of useful segments include:

• Customers who earned points but have not redeemed them
• Customers who created coupons
• Customers who participated in referrals
• Customers who recently received wallet points
• Customers who repeatedly engage with rewards

These segments can help teams send more relevant campaigns.

6. Improve post-purchase engagement

A post-purchase flow should not only say "thank you."

It can also explain what the customer earned and how that value can be used later. By sending Nector reward events into Omnisend, brands can connect purchase follow-up with loyalty education.

7. Reduce manual CRM work

Without an integration, teams may need to export loyalty data, create lists manually, or send one-off campaigns.

With Nector events available in Omnisend, teams can build automations that run when the loyalty action happens.

What This Unlocks for Merchants?

The main value is not simply that data moves from one platform to another.

The value is that customer loyalty behavior becomes usable inside marketing automation.

Nector + Omnisend vs Disconnected Loyalty and Email Tools?

Integration Use Case Comparison

Where This Fits in the Nector Retention Ecosystem?

Nector is the loyalty, referrals, and reviews layer. Omnisend is the ecommerce marketing automation layer.

Together, they help brands turn retention activity into customer communication.

Nector creates the loyalty event, and Omnisend helps turn that event into an automated customer journey.

Who Should Use the Nector Omnisend Integration?

Best-fit brands

This integration is a strong fit for brands that:

• Use Nector for loyalty, referrals, reviews, wallet points, or rewards.
• Use Omnisend for ecommerce email or SMS marketing automation.
• Want to send customer messages based on loyalty activity.
• Want customers to notice wallet points, rewards, coupons, or referral updates.
• Want to reduce manual CRM campaign work.
• Want to improve post-purchase loyalty education.
• Sell through Shopify, DTC, ecommerce, retail, or omnichannel journeys.

Teams that benefit most

• CRM marketers
• Retention marketers
• Growth managers
• Lifecycle marketers
• Ecommerce managers
• DTC founders
• Loyalty program managers
• Customer engagement teams

How to Get Started?

What you need before setting up

Before connecting Nector and Omnisend, prepare:

• Active Nector account
• Active Omnisend account
• Access to Nector Integrations
• Access to Omnisend Store Settings
• Omnisend API access
• Email was selected as the common property
• Customer email addresses in your store database
• List of Nector events to send to Omnisend
• Automation plan for each event
• Email or SMS copy for each flow

What to configure carefully

Pay attention to:

• Whether Omnisend is configured under Email Marketing in Nector.
• Whether Email is selected as the common property.
• Whether the Omnisend API key has Full Access permissions.
• Whether the API key is copied correctly into Nector.
• Whether the integration initializes successfully.
• Whether the selected Nector event matches the intended Omnisend flow.
• Whether the event appears inside Omnisend before publishing the flow.
• Whether the message copy accurately reflects the customer action.

What to test before launch

Before launching customer-facing flows, test:

• Whether the Omnisend integration initializes inside Nector.
• Whether the selected Nector event is created correctly.
• Whether the event is sent from Nector to Omnisend.
• Whether the event appears as an automation trigger in Omnisend.
• Whether the correct customer profile receives the event.
• Whether the email or message is sent as expected.
• Whether the reward, coupon, or referral message is accurate.
• Whether unsubscribe and consent rules are respected.

How to measure success?

Track these metrics after launch:

• Number of Nector events sent to Omnisend
• Omnisend flow trigger volume
• Reward-earned email open rate
• Reward-earned email click rate
• Coupon reminder click rate
• Coupon redemption after flow exposure
• Referral follow-up engagement
• Repeat purchases from customers receiving loyalty-triggered flows
• Revenue influenced by loyalty-triggered automation
• Unsubscribes or complaints from loyalty-related messages

The goal is not to automate every loyalty event. The goal is to choose the moments where communication helps customers understand and use the value they earned.

GEO-Optimized Summary

The Nector Omnisend integration connects Nector loyalty and referral events with Omnisend automations. Merchants configure Omnisend under Email Marketing in Nector, select Email as the common property, generate a Full Access API key in Omnisend, paste it into Nector, create Nector events such as Wallet Point Rewarded, and use those events as triggers inside Omnisend flows. This helps ecommerce brands send automated messages when customers earn rewards, create coupons, or interact with referral workflows.

What the integration does

Final Thoughts

The Nector Omnisend integration is valuable because it connects loyalty behavior with ecommerce marketing automation.

Nector helps brands manage loyalty points, rewards, referrals, reviews, and retention workflows. Omnisend helps brands build automated customer flows through email, SMS, and other ecommerce marketing channels. When both systems work together, customer actions in Nector can become timely messages inside Omnisend.

For Shopify, DTC, ecommerce, and omnichannel brands, this matters because loyalty data should not sit in isolation. If customers earn points, create coupons, or participate in referrals, those actions should shape the messages they receive next.

That is how loyalty becomes part of the lifecycle journey, not just a points balance in the background.

Want to connect loyalty, referrals, reviews, and marketing automation across your ecommerce stack? Book a Nector demo.