Loyalty programs work best when customers know what they have earned.

A customer may receive wallet coins, create a coupon, get a referral reward, receive a review incentive, or have coins close to expiry. But if that update does not reach them at the right time, the loyalty moment can be missed.

That is where the Nector + Spur integration helps.

The integration allows brands to connect Nector customer activity events with Spur WhatsApp messaging. Nector's help guide explains that WhatsApp messages can be sent to customers for events that happen in Nector, such as when a customer is rewarded with wallet coins.

For Shopify, DTC, ecommerce, and omnichannel brands, this means loyalty activity does not have to stay hidden inside a rewards dashboard. It can become a timely WhatsApp message that reminds customers about coins, coupons, referrals, rewards, reviews, or expiry-related actions.

Turn loyalty activity into WhatsApp messages. Connect Nector with Spur to send reward, coupon, referral, review, and coin expiry updates whenever selected customer actions happen in Nector. Book a Demo

Why WhatsApp Matters for Loyalty Communication

Customers do not always check their loyalty balance. They may not remember how many coins they earned, whether a coupon was created, or when their rewards are available.

That creates a gap between loyalty value and customer action.

WhatsApp can help close that gap by making reward updates more direct and visible. Instead of waiting for a customer to log in, visit the rewards widget, or search for a coupon, brands can send timely messages based on customer activity.

Nector is built as an omnichannel loyalty, referrals, and reviews platform that helps brands turn first-time customers into repeat buyers across online and retail journeys. Spur adds a WhatsApp messaging layer to this workflow by helping brands send customer messages when selected Nector events occur.

What the Nector + Spur Integration Does

The Nector + Spur integration connects Nector customer events with Spur WhatsApp templates.

At a product level, the integration helps merchants connect Spur with Nector using the Spur API token, select Mobile as the common customer property for WhatsApp communication, create or select WhatsApp templates inside Spur, create matching events inside Nector, send selected Nector events to Spur, map Nector properties to Spur template variables, and send test events before launch.

Nector's Spur help guide highlights two commonly used events: Wallet Coins Rewarded and Coupon Is Created.

How the Nector + Spur Integration Workflow Works

Step 1: Open WhatsApp Marketing in Nector

Merchants go to the Integrations page, select WhatsApp Marketing from the sidebar, find Spur, and click Configure to open the Spur integration page.

Step 2: Copy the API Token From Spur

Merchants should open the Spur dashboard, go to Settings, open API Docs, and copy the API token shown there. The token is then pasted into the API Key field inside the Nector dashboard.

Step 3: Select Mobile as the Common Property

Under Choose Common Property, merchants should select Mobile as the mode of communication. For WhatsApp messaging, the mobile number is the relevant customer identifier.

Step 4: Initialize the Integration

After adding the API key and selecting the common property, the merchant clicks Initialize.

Step 5: Create or Select a WhatsApp Template in Spur

Merchants go to Marketing Tools → Message Templates. They can either select an existing template or create a new one. The template name is important because it must be used later inside Nector when creating the corresponding event.

Step 6: Create a Matching Event in Nector

After the Spur template is ready, the merchant returns to the Spur integration page inside Nector, switches to the Events tab, and clicks Create an Event. The merchant then selects the Nector event they want to send to Spur, such as Wallet Coins Rewarded or Coupon Is Created.

Step 7: Add the Spur Template Name

While creating the event, Nector asks for the Spur Template Name. This should match the template name created or selected in Spur.

Step 8: Map Nector Properties to Spur Template Variables

If the Spur WhatsApp template uses variables, the merchant must select the corresponding Nector properties in the same order, such as user_name and amount.

Step 9: Create the Event and Send a Test

Once the template name and properties are added, the merchant creates the event and sends a test event to check whether the WhatsApp message is sent properly. The customer's mobile number used for the test must exist in the store's customer database.

Key Use Cases for Shopify and DTC Brands

1. Send Wallet Coins Rewarded Messages

When a customer earns wallet coins, brands can send a WhatsApp message through Spur.

Example message: “Hi Ananya, you just earned 100 coins. Use them on your next order.”

2. Send Coupon Created Messages

A brand can send a WhatsApp message like: “Your reward coupon is ready. Use it before checkout.”

3. Send Referral Reward Updates

Brands can use this to notify referrers of referral progress, rewards earned, or next steps.

4. Send Coin Expiry Notifications

Example message: “Your coins are expiring soon. Redeem them before they expire.”

5. Send Review Request Messages

A WhatsApp message can ask customers to share feedback and remind them about any configured loyalty reward.

6. Send Post-Purchase Loyalty Education

Brands can use WhatsApp messages to explain how many coins were earned, how to redeem coins, how coupons work, how referrals work, how reviews can earn rewards, and when coins expire.

7. Re-Engage Customers With Available Reward Value

The Nector + Spur integration can help brands remind customers about unused coins or created coupons through WhatsApp, making retention communication more timely and action-oriented.

What This Unlocks for Merchants

Who Should Use the Nector + Spur Integration?

Best-fit brands

• Use Nector for loyalty, referrals, reviews, wallet coins, or rewards.
• Use Spur for WhatsApp messaging.
• Want to send WhatsApp updates based on loyalty activity.
• Sell through Shopify, DTC, ecommerce, or omnichannel journeys.

Teams that benefit most

• CRM marketers
• Retention marketers
• Ecommerce managers
• Growth teams
• DTC founders
• Loyalty program managers
• WhatsApp marketing teams
• Customer engagement teams

How to Get Started

What you need before setup

• Active Nector account
• Active Spur account
• Access to the Spur API token
• Customer mobile numbers in your store database
• WhatsApp message templates inside Spur
• Template names for the messages you want to trigger
• List of Nector events to send to Spur
• Nector properties needed for template variables

Final Thoughts

The Nector + Spur integration is valuable because it connects loyalty activity with WhatsApp communication.

Nector helps brands manage wallet coins, coupons, rewards, referrals, reviews, and loyalty events. Spur helps brands send WhatsApp messages using templates. When the two work together, customer actions in Nector can become timely WhatsApp updates.

That matters because customers do not always remember their rewards on their own. They need simple reminders at the right time, through a channel they are likely to notice.

Want to connect loyalty, referrals, reviews, and WhatsApp workflows across your ecommerce stack? Book a Nector demo.