Bonkers Corner

The Challenge: Turning Returns into Repeat Revenue

As a high-volume fashion brand, Bonkers Corner faced a common challenge in the category: product returns. Traditional refunds often led to lost revenue and weakened customer re-engagement opportunities.

Key challenges included:

• Preventing revenue leakage caused by cash refunds
• Encouraging customers to return after initiating a refund
• Ensuring refunded value was reused within the brand ecosystem
• Increasing order value on repeat purchases post-refund
• Creating a frictionless experience across online and offline orders

About Nector’s Credit Wallet

Nector’s Credit Wallet is a dedicated wallet that allows brands to issue real-value credits (₹1 = ₹1) to customers. These credits carry no redemption restrictions and can be used seamlessly at checkout across online and offline channels. The Credit Wallet is designed for flexible use cases such as returns and refunds, gift card balances, and goodwill credits. Wallet balances are tied to the customer profile and remain visible throughout the shopping journey, making redemption intuitive and frictionless. With smooth checkout integrations and support across platforms, Nector’s Credit Wallet helps brands keep value within their ecosystem while offering customers a simple, spend-ready alternative to traditional refunds or one-time credits.

The Solution: A Returns-Led Retention Engine Powered by Nector’s Credit Wallet

Nector enabled Bonkers Corner to transform refunds into repeat purchase opportunities through a seamless credit wallet experience

1) Credit Wallet for Refunds

• Refunds were issued as wallet credits instead of direct cash refunds
• Customers could easily track and redeem credits on future purchases
• Reduced friction compared to traditional refund flows

2) Seamless Redemption at Checkout

• Wallet credits were auto-applied and clearly visible during checkout
• Simplified redemption encouraged faster return purchases
• Improved customer experience across online and offline channels

3) Driving Higher-Value Repeat Orders

• Customers returning via wallet credits showed higher purchase intent
• Wallet-driven orders consistently delivered higher AOV compared to overall orders

4) Keeping Revenue Within the Brand Ecosystem

• Instead of losing refunded revenue, credits brought customers back
• Wallet usage ensured the refunded value translated into repeat sales

Success Metrics: Wallet Adoption, Repeat Engagement & Revenue Impact

• 12% AOV Uplift from Wallet-Driven Orders

Customers who returned using Nector wallet credits spent significantly more per order compared to average customers, resulting in a 12% uplift in AOV.

• 6.68% Wallet Redemption Rate

A healthy redemption rate showed that customers actively came back to redeem credits, successfully converting refunds into repeat revenue.

• 6.4% Average Wallet Participation Rate

A consistent share of customers opted to use the credit wallet, indicating strong adoption of the returns-led engagement flow.

‍^*Timeline

^{(March 2025- January 2026)}