Drove 28.43% Repeat Purchases with Loyalty & Referral Strategy
Cashback, coins, and clever rewards kept parents coming back—and bringing new ones along.
Loyalty-Driven Revenue
Loyalty-Driven Repeat Purchases
Referral Completion Rate
7.94%
Loyalty-Driven Revenue
28.43%
Loyalty-Driven Repeat Purchases
26.12%
Referral Completion Rate
Baby Care
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About
R for Rabbit, founded in 2014, was born from real parenting concerns, aiming to provide safe, high-quality, and affordable baby products. With a strong commitment to innovation and safety, the brand has grown from a small team to over 100 employees, serving 5 million+ parents across 2,000+ offline partners and digital platforms. Offering a wide range of diapers, baby gear, ride-ons, nursery essentials, feeding products, and more, R for Rabbit has become a trusted name in baby care, ensuring comfort and convenience for both parents and little ones.
Partnership with Nector
R for Rabbit partnered with Nector to enhance customer retention and drive repeat purchases through its Loyalty and Referral Programs. By rewarding parents for their purchases and encouraging referrals, the brand created a seamless and engaging shopping experience. The Loyalty Program incentivized repeat customers with exclusive rewards, while the Referral Program turned satisfied parents into brand advocates, helping expand the community. With Nector’s seamless integration, R for Rabbit strengthened customer loyalty, increased engagement, and boosted overall sales.
Maximizing the Loyalty & Referral Program with Nector
R for Rabbit boosted engagement by rewarding customers for signups and orders, encouraging repeat purchases. Their Referral Program offered ₹200 cashback coins to referrers and a ₹200 discount to new customers, driving both loyalty and acquisitions. This strategy helped create a seamless and rewarding shopping experience.
Success Metrics
7.94% Loyalty-Driven Revenue
A notable portion of the brand’s total revenue came from purchases made through the loyalty program, showcasing its effectiveness in driving repeat sales.
28.43%Loyalty-Driven Repeat Purchases
More than one in four customers returned to make another purchase, showing strong customer loyalty and the success of retention efforts.
26.12% Referral Completion Rate
The referral program consistently drove new customer acquisitions, with a strong completion rate reflecting its impact in turning loyal customers into brand advocates.
Boost Retention Like Top D2C Brands
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