Renowned Skincare Brand is a science-backed Indian skincare brand known for its transparent formulations and results-driven routines. With a focus on ingredient-first products, Deconstruct has built a strong D2C presence among conscious consumers. To scale loyalty and referral growth, the brand partnered with Nector.
Skin Care
Problem
As Renowned Skincare Brand’s online presence scaled, so did the challenge of keeping customers engaged beyond their first purchase. While the brand saw strong product-led acquisition, it lacked a structured system to reward loyal buyers, drive organic referrals, and build community advocacy. Standard discount-based tactics led to repeat purchase dips and failed to generate meaningful long-term retention or user-driven growth loops.
Solution
Renowned Skincare Brand leveraged Nector’s Loyalty and Referral features to boost retention and advocacy. With VIP Tiers, Birthday Rewards, and a smooth referral flow, the brand built a rewarding experience that kept customers engaged and coming back.
Success Metrics
74.6% of Nector Orders via Referrals (April, 2025)
Referrals became a steady and powerful acquisition engine for Renowned Skincare Brand, consistently contributing a large share of Nector-driven orders. The referral program turned loyal customers into active brand advocates, creating a reliable, high-converting growth loop driven by word-of-mouth.
25.8% Referral Completions (June,2025)
The referral program helped bring in new users which actually went on to place their first order. This showed that the referrals were not just working, but bringing in customers who were ready to buy.
3x Growth in Loyalty Conversions (May, 2025 vs Oct, 2023)
Loyalty quickly became a core driver of repeat purchases. By Q2 2025, a large share of Nector-driven orders came from loyalty users — marking over 3x growth compared to the early adopted months. This showed how effective the program was in turning one-time shoppers into repeat customers.
