37.82% of Orders from Loyalty Members with +14.52% AOV Uplift
Tata Nutrikorner elevated customer engagement and order value through Nector’s integrated loyalty ecosystem, transforming one-time shoppers into repeat buyers. By rewarding meaningful actions and offering personalized incentives, the brand has built a thriving community of loyal customers who spend more and engage more deeply with every visit.
% of orders from loyalty
Repeat Purchase Rate
AOV Uplift
Tata Nutrikorner
37.82% of Orders from Loyalty Members with +14.52% AOV Uplift
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37.82 %
% of orders from loyalty
24.22 %
Repeat Purchase Rate
+14.52 %
AOV Uplift
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Food and Beverage
Highlight
Tata Nutrikorner enhanced customer engagement and retention through Nector’s loyalty and rewards platform, transforming one-time shoppers into repeat customers. By rewarding actions beyond purchase, like exploring new categories and engaging with nutrition content, the brand built a thriving community of health-conscious consumers. The initiative drove higher repeat purchase rates, increased average order value, and strengthened Tata Nutrikorner’s position as a trusted destination for nutritious living.
About
Tata Nutrikorner is the direct-to-consumer e-commerce portal of Tata Consumer Products, housing a curated portfolio of trusted Tata and partner brands across categories such as rice & dal, oils & ghee, dry fruits & seeds, breakfast essentials, sauces & spreads, and more. By offering a wide spectrum of wholesome and branded foods from Tata’s ecosystem, Tata Nutrikorner positions itself as a go-to destination for health-conscious Indian households seeking both convenience and assurance.
The Challenge
Despite Tata Nutrikorner’s strong brand equity and comprehensive product portfolio, the business faced several key challenges:
- Their main growth driver was new customer acquisition, rather than converting one-time purchasers into loyal repeat buyers.
- There was a limited mechanism to reward or recognise customers beyond the transactional purchase event, so the engagement beyond checkout was weak.
- They needed a scalable system to automate customer engagement, build a loyalty ecosystem, encourage repeat purchases, cross-category adoption, and increase basket size — all without purely relying on discount-based incentives.
About Nector's Loyalty Program
Nector’s loyalty platform enables brands to build deeper relationships with their customers through gamified rewards, redemption incentives, and automated engagement journeys. By connecting transactions to personalized rewards, Nector allows businesses to boost repeat purchases, enhance campaign engagement, and measure ROI across multiple channels.
The Solution
- Nector’s Loyalty & Rewards Program helped shift focus from acquisition to retention by rewarding repeat purchases and meaningful engagement.
- Personalized Customer Journeys were enabled, where users earn points for purchases, referrals, and content interactions — keeping them active beyond checkout.
- Automated Customer Engagement with Nector’s seamless integration, enabling real-time reward tracking, redemption, and communication without manual effort.
Success Metrics
- 37.82% of Orders from Loyalty Members
Over a third of Tata Nutrikorner’s total orders came directly from loyalty program members. This demonstrates how Nector effectively built a community of returning, high-intent shoppers who actively engage with the brand.
- 24.22% Repeat Purchase Rate
Nearly one in four orders were placed by returning customers, showing a strong retention rate and the success of Nector’s loyalty ecosystem in driving consistent re-engagement.
- +14.52% AOV Uplift
Loyalty members spent 14.52% more per order than non-loyalty customers, proving that meaningful rewards and engagement incentives encourage higher basket sizes without the need for deep discounts.
*Timeline:
(February 2025 - November 2025)
Boost Retention Like Top D2C Brands
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