Most ecommerce campaigns are built around broad customer actions: a cart was abandoned, an order was placed, a product was viewed, or a customer has not purchased in a while.

Those signals are useful, but they do not tell the full retention story.

A customer who earns wallet coins is showing fresh engagement. A shopper who creates a reward coupon is closer to redeeming. A customer who refers someone is showing advocacy. Someone approaching coin expiry may need a timely reason to come back.

These are not just loyalty events. They are campaign triggers.

The Nector + Wigzo integration helps merchants send selected Nector loyalty events into Wigzo, so teams can use those events to trigger email or SMS automations. Nector's help guide explains that events can be sent to Wigzo when certain things happen in Nector, and those events can then be used to trigger automations inside Wigzo, such as sending an email or SMS when wallet coins are rewarded.

For Shopify, DTC, ecommerce, and omnichannel brands, this integration helps make loyalty activity actionable inside the marketing stack. Nector captures reward, coupon, referral, review, and expiry moments. Wigzo helps activate those moments through targeted customer communication.

Turn loyalty behavior into targeted campaigns. Connect Nector with Wigzo to trigger email and SMS automations when customers earn coins, create coupons, refer friends, or engage with your rewards program. Book a Demo

Why Do Loyalty Events Matter Inside Wigzo?

A marketing automation platform is only as useful as the customer signals it receives. If your campaigns are based only on purchase history or generic lifecycle stages, you may miss high-intent retention moments. Loyalty behavior adds another layer of context.

Nector's integrations page positions Wigzo as an Email & WhatsApp Marketing integration that helps brands leverage rewards program data to send personalized emails and run targeted campaigns.

That means the Nector + Wigzo integration is not just about “sending an event.” It is about helping marketers answer better questions:

When these signals flow into Wigzo, brands can build campaigns that are more relevant than a generic discount broadcast.

What Does the Nector + Wigzo Integration Do?

The Nector + Wigzo integration connects selected customer activity events from Nector with Wigzo automations, helping merchants connect Wigzo with Nector using the Org token and API token from Wigzo, select Email as the common property for sending events, send selected Nector events to Wigzo, use those events as triggers for Wigzo automations, trigger messages when wallet coins are rewarded or when customers create coupons using wallet coins, support other retention events such as referrals, coin expiry notifications, and review requests depending on setup, and send test events from Nector before launching automations.

Nector's Wigzo setup guide highlights two commonly used events: Wallet Coins Rewarded and Coupon Is Created.

How Does the Nector + Wigzo Integration Work?

Step 1: Open Email & WhatsApp Marketing in Nector

The setup starts inside the Nector dashboard. Merchants go to Integrations, click Email & WhatsApp Marketing in the sidebar, and scroll to find Wigzo. Then they click Configure to open the Wigzo integration page.

Step 2: Get the Wigzo Org Token and API Token

To enable the integration, merchants need two details from Wigzo: the Org token and the API token. Nector's help guide says merchants should log in to the Wigzo dashboard, access the token details, copy the Org token and API token, and paste them into the Nector dashboard. These credentials allow Nector to send selected customer activity events into Wigzo.

Step 3: Select Email as the Common Property

Under Choose Common Property, merchants should select Email as the mode of communication. Nector's guide explains that the common property refers to the Nector user property used when sending the event. For this integration, email is the customer identifier used to connect the event with the customer profile in Wigzo. This step is important because event-based automations only work properly when the customer can be identified correctly across both systems.

Step 4: Initialize the Integration

After adding the Org token, API token, and common property, the merchant clicks Initialize. Once initialized, the Wigzo integration is enabled inside Nector. At this point, the technical connection is ready, but the merchant still needs to decide which Nector events should be sent to Wigzo.

Step 5: Create an Event in Nector

After the integration is enabled, the merchant opens the Events tab and clicks Create an Event. This is where the merchant selects which Nector customer action should notify Wigzo. Nector's guide recommends Wallet Coins Rewarded and Coupon Is Created as two of the most relevant, commonly used events.

Step 6: Send a Test Event

Before building a customer-facing automation, merchants should send a test event from Nector. Nector's help guide explains that a test event must be sent to make the event available inside the Wigzo dashboard. After that, the merchant can set up a Wigzo flow using that Nector event as the trigger. The guide also notes that the email ID used for the test must already exist in the store's customer database.

Step 7: Build the Automation in Wigzo

Once the test event is available in Wigzo, the merchant can create an automation or flow using the Nector event as the trigger. For example: if the event is Wallet Coins Rewarded, Wigzo can send a message explaining how many coins the customer earned; if the event is Coupon Is Created, Wigzo can send a coupon reminder; if the event is related to expiry, referral, or review activity, Wigzo can trigger a relevant retention campaign.

What Can You Do With Nector + Wigzo?

1. Reward-earned campaigns

When customers earn wallet coins, they should understand what they earned and how to use them. A Wigzo automation can turn the Nector Wallet Coins Rewarded event into a message like: “Your latest order earned you 120 coins. Use them on your next purchase.”

2. Coupon-ready campaigns

A customer who creates a coupon has already shown redemption intent. Nector's help guide says Coupon Is Created is triggered when a customer uses wallet coins to get a discount or coupon code in Nector. A Wigzo flow can remind the customer that the coupon is ready, helping move them from reward creation to reward usage.

3. Referral follow-up campaigns

Referral activity is different from ordinary purchase behavior. When a customer refers someone, they are advocating for the brand. Brands can use Wigzo to send follow-ups around referral status, reward eligibility, or next steps.

4. Coin expiry reminders

Coins that expire silently create a poor customer experience. With Wigzo, brands can turn expiry events into reminder campaigns that give customers a clear reason to return before their loyalty value disappears.

5. Review request campaigns

Reviews are not only social proof. They are part of the post-purchase engagement journey. A Wigzo automation can use this event to ask customers for feedback and, depending on the Nector setup, explain any reward connected to leaving a review.

6. Loyalty education campaigns

Not every customer understands how a rewards program works after one order. Wigzo campaigns can help educate customers after key Nector actions about how wallet coins work, how to redeem coins, how coupons are created, how referrals work, how reviews can contribute to rewards, and when coins may expire.

7. Segment-based retention campaigns

Once loyalty events are available in Wigzo, brands can build campaigns for customers who earned coins but have not redeemed, created coupons but have not purchased, referred friends, need review reminders, are approaching coin expiry, or engage repeatedly with loyalty actions. This helps retention teams use loyalty behavior as a segmentation signal.

What Does This Integration Unlock for Merchants?

Nector + Wigzo vs Disconnected Loyalty and Marketing Tools

Integration Use Case Comparison

Where Does This Fit in the Nector Retention Ecosystem?

Nector is the loyalty, referrals, and reviews layer. Wigzo is the campaign automation layer. Together, they help brands turn customer retention activity into targeted communication.

Nector captures loyalty behavior, and Wigzo helps brands act on it through targeted campaigns.

Who Should Use the Nector + Wigzo Integration?

Best-fit brands

• Use Nector for loyalty, referrals, reviews, wallet coins, or rewards.
• Use Wigzo for customer marketing automation.
• Want to trigger email or SMS campaigns from loyalty activity.
• Want customers to notice earned coins, created coupons, referral rewards, or review requests.
• Want to reduce manual CRM campaign work.
• Sell through Shopify, DTC, ecommerce, or omnichannel journeys.

Teams that benefit most

• CRM marketers
• Retention marketers
• Lifecycle marketers
• Ecommerce managers
• Growth teams
• DTC founders
• Loyalty program managers
• Customer engagement teams

How Do You Get Started?

What you need before setup

• Active Nector account
• Active Wigzo account
• Access to the Wigzo Org token
• Access to the Wigzo API token
• Email selected as the common property
• Customer email IDs in your store database
• List of Nector events to send to Wigzo
• Campaign copy for each event
• Test customer email that already exists in your customer database

What to configure carefully

• Whether the Org token is copied correctly.
• Whether the API token is copied correctly.
• Whether Email is selected as the common property.
• Whether the selected Nector event matches the intended Wigzo automation.
• Whether the test email exists in the store's customer database.
• Whether the event appears in Wigzo after the test event.
• Whether the campaign content accurately reflects the loyalty action.
• Whether unsubscribe, consent, and communication rules are respected.

What to test before launch

• Whether the Wigzo integration initializes successfully in Nector.
• Whether the selected event is created correctly.
• Whether the test event reaches Wigzo.
• Whether the event is available as a Wigzo automation trigger.
• Whether the correct customer receives the message.
• Whether wallet coin, coupon, referral, or review details are accurate.
• Whether duplicate or repeated events are handled properly.
• Whether campaign frequency feels appropriate for customers.

How do you measure success?

Track these metrics after launch:

• Wigzo automation trigger volume
• Reward-earned email or SMS engagement
• Coupon reminder click rate
• Coupon redemption after campaign exposure
• Referral follow-up engagement
• Review request completion
• Coin expiry recovery
• Repeat purchase rate among loyalty campaign recipients
• Revenue from customers exposed to loyalty-triggered campaigns
• Unsubscribes or complaints from loyalty-related messages

The goal is not to automate every loyalty event. The goal is to choose the moments where communication helps the customer take the next step.

Final Thoughts

The Nector + Wigzo integration is valuable because it turns loyalty activity into campaign intelligence.

Nector helps brands manage wallet coins, coupons, referrals, reviews, and customer retention workflows. Wigzo helps brands activate customer communication through automations. When both systems work together, customer actions in Nector can become targeted campaigns in Wigzo.

For Shopify, DTC, ecommerce, and omnichannel brands, this creates a more connected retention stack. Customers do not just earn rewards in the background. They receive timely communication that helps them understand, use, and return for what they have earned.

That is how loyalty becomes more than a points program. It becomes a signal for smarter lifecycle marketing.

Want to connect loyalty, referrals, reviews, and campaign automation across your ecommerce stack? Book a Nector demo.

Nector integrates with 70+ tools including Shopify, WooCommerce, Magento, Klaviyo, GoKwik, Judge.me, Mailchimp, WebEngage, Shiprocket, LogicERP, and more. Explore all Nector integrations →