Kiro Beauty boosted repeat engagement with 79.74% of repeat customers using loyalty and a 42.34% loyalty repeat purchase rate.
By combining rewards, coin expiry, and referral-led engagement with a seamless checkout experience, Kiro Beauty created a stronger retention loop that encouraged customers to return, redeem rewards, and stay engaged with the brand.
Kiro
Kiro Beauty boosted repeat engagement with 79.74% of repeat customers using loyalty and a 42.34% loyalty repeat purchase rate.
Beauty & Cosmetics
Highlight
Kiro Beauty strengthened retention-led growth using Nector by creating a loyalty experience that encouraged customers to repeatedly engage with the brand through rewards, referrals, and seamless redemption journeys. With more than 27% of all orders coming from loyalty members and nearly 80% of repeat customers actively using loyalty, the program became a meaningful contributor to repeat purchases and long-term customer engagement.
About
Kiro Beauty is a modern Indian beauty brand known for high-performance makeup products designed for Indian skin tones and climates. Focused on combining innovation with clean, cruelty-free formulations, Kiro Beauty has built a strong customer base across categories including lipsticks, complexion products, and eye makeup. As the brand scaled its online customer acquisition efforts, improving repeat purchases and building stronger customer retention became an important growth priority.
The Challenge: Increasing Repeat Purchases & Building Long-Term Loyalty
With a growing customer base and increasing competition in the beauty space, Kiro Beauty needed a scalable retention strategy that could improve repeat engagement beyond one-time promotional purchases.
Key challenges included:
- Encouraging customers to return and purchase consistently
- Creating a clear and rewarding loyalty journey for shoppers
- Increasing repeat customer participation in loyalty engagement
- Improving redemption behavior through reward urgency
- Building stronger retention without relying heavily on discounts
- Creating seamless customer experiences across login, checkout, and engagement flows
About Nector’s Loyalty Program
Nector’s loyalty program helps D2C brands drive repeat purchases and improve customer retention through a structured rewards ecosystem. Customers earn and redeem coins seamlessly at checkout, while features like coin expiry, referrals, personalized rewards, and on-site engagement widgets encourage repeat engagement and stronger long-term loyalty. Combined with checkout and communication integrations, Nector enables brands to create a continuous retention loop that increases customer lifetime value and repeat revenue.
Kiro Beauty’s loyalty program enables customers to earn and redeem rewards seamlessly, driving repeat engagement and retention.
Kiro Beauty’s referral program rewards both advocates and new shoppers, helping drive customer acquisition and repeat engagement.
The Solution: A Retention Engine Powered by Nector
Nector enabled Kiro Beauty to build a connected retention ecosystem through loyalty rewards, referral engagement, and customer experience integrations.
1) Loyalty Program to Drive Repeat Purchases
- Customers earned coins for purchases and engagement actions
- Coins could be redeemed easily during checkout
- On-site loyalty visibility encouraged customers to join and participate actively
2) Coin Expiry to Increase Redemption Urgency
- Coin expiry logic encouraged customers to redeem rewards faster
- Helped reduce dormant points and drive repeat purchase behavior
- Created urgency-led engagement loops across loyalty users
3) Referral Program to Encourage Advocacy
- Customers were incentivized to refer friends in exchange for rewards
- Referrals helped create an additional customer acquisition channel powered by existing customers
4) Seamless Customer Experience Through Integrations
- Tellephant(KwikEngage)- Enabled customer engagement communication and retention messaging flows.
- Kwikpass- Simplified login experiences, improving customer convenience and reducing friction.
- GoKwik- Improved checkout experience and conversion efficiency across loyalty-driven transactions.
Success Metrics: Loyalty Adoption & Repeat Engagement
- 79.74% Repeat Customers Using Loyalty
A large majority of repeat customers actively engaged with the loyalty program, demonstrating strong adoption among returning shoppers.
- 42.34% Loyalty Repeat Purchase Rate
Loyalty-driven customers showed strong repeat purchase behavior, highlighting the effectiveness of rewards-led retention.
- 27.3% Orders from Loyalty Members
More than one-fourth of all orders came from loyalty members, showcasing strong loyalty program contribution to overall transactions.
Timeline
January 2025 – April 2026
Boost Retention Like Top D2C Brands
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